The most powerful wardrobes in technology contain almost nothing at all. Three of the most closely watched men in business each arrived at the same decision: pick one outfit, repeat it for years, and never spend another morning thinking about clothes. A black turtleneck. A gray T-shirt. A black leather jacket. Each became so tied to its wearer that the garment alone can stand in for the man — and each story, we think, says as much about fashion as it does about focus.
Jensen Huang and the leather jacket
For more than a decade, Nvidia's keynotes came with a guarantee: Jensen Huang would walk out in a black leather jacket. The surprise, when he finally discussed it on CBS Sunday Morning this September, is that there is no single famous jacket — he estimated he owns "30 or 40" of them, many of them bought by his wife, Lori. "I'm happy that my wife and my daughter dress me," he has said, and his reasoning for the all-black sameness was blunt: "Black is the absence of choice… I took that off my plate."
The jackets themselves are not off-the-rack basics. Fashion experts have long identified Tom Ford as a maker he wears often, and one worn, signed Tom Ford jacket — matched to his appearance at a Foxconn event in Taipei in October 2023 — was sold by Sotheby's in July under the perfect title "The CEO's Uniform." It brought $960,000. This month the story took its final turn: Nvidia announced on November 12 that Huang had resigned as chief executive, with CFO Colette Kress stepping in as interim CEO. The jacket outlasted the job. We tell its full story in our feature on Jensen Huang's leather jacket.
Mark Zuckerberg and the gray T-shirt
Before the T-shirt, there was the hoodie — famous enough that when Facebook went on its 2012 IPO roadshow, one Wall Street analyst called the hoodie a "mark of immaturity." The plain gray tee that followed became the real uniform. Asked about it at his first public Facebook Q&A in November 2014, Zuckerberg explained: "I want to clear my life so I make as few decisions as possible about anything other than how to best serve this community." In January 2016, returning from paternity leave, he posted a photograph of his closet — a rail of identical gray T-shirts and gray hoodies — captioned, "First day back after paternity leave. What should I wear?"








