INVISTA's
CORDURA® brand announces new CORDURA®
Combat WoolTM fabric in collaboration with Marlane,
a division of Biella Manifatture Tessili S.R.L, a leading producer of fabrics
for elegant and high-end casualwear to bring soft comfort and high performance
to the dynamic professional's wardrobe. Marlane combines traditional wool
textiles with innovative research and technology to offer "leisure-chic" fabrics
for the workplace. Debuting Fall 2016, Officina Endurance by Marlane is a range
of performance wool fabrics for menswear, crafted to merge fashion and function
in the contemporary suiting market.
"CORDURA® Combat WoolTM fabrics are designed not only to look
fashionable, but to function comfortably - making them an ideal choice for the
stylish professional on-the-go," said Cindy McNaull, global CORDURA® brand and
marketing director. "Marlane is a prestigious addition to our family of CORDURA®
brand authorized mills. Based on their highly innovative approach to
cutting-edge suiting fabrics, we are excited about the opportunities this
collaboration will bring in the emerging world of performance wool."
A durable wool blend technology, CORDURA® Combat WoolTM woven
fabric offers enhanced abrasion resistance and longevity. From the commute to
the boardroom, the Officina Endurance collection is the epitome of fashion meets
function for the modern male. This portfolio of fabrics is designed for garments
that can keep professionals feeling top-notch, well-groomed and comfortable in
every situation.
"Our mill has a young, contemporary target market, and we believe that
CORDURA® brand’s innovative characteristics and performance are appealing to
this group," said Patrick Lonn Wennberg, Marlane sales and marketing director.
"Our Officina Endurance collection of CORDURA® Combat WoolTM fabrics
offer a sophisticated yet traditional look and feel, with a technical edge that
is an exciting option for designers developing stylish apparel for young
urbanites."
To learn more about Marlane and its new Officina Endurance range of CORDURA®
Combat WoolTM fabrics, please visit cordura.com.
About CORDURA® brand
INVISTA's CORDURA® brand essence
celebrates individual durability: As Long As The World Is Full Of Durable
People, We’ll Keep Making Durable FabricsTM. Known for its
resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary
ingredient in many of the world’s leading high-performance gear and apparel
products ranging from luggage, upholstery and backpacks to footwear, military
equipment, tactical wear, workwear and performance apparel. The CORDURA® brand
is a registered trademark of INVISTA, one of the world's largest integrated
polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand,
the word "CORDURA®" must be spelled out in all caps, used with an ®, and
followed by the word "brand" or "fabric."
To learn more about INVISTA's CORDURA® brand, end-use products, and marketing
tools please visit www.CORDURA.com.
About
INVISTA
With leading brands including LYCRA®, COOLMAX®, CORDURA®,
STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated
producers of chemical intermediates, polymers and fibers. The company's
advantaged technologies for nylon, spandex and polyester are used to produce
clothing, carpet, car parts and countless other everyday products. Headquartered
in the United States, INVISTA operates in more than 20 countries and has about
10,000 employees. For more information, visit INVISTA.com, or their Facebook page.
About Marlane
Marlane, a division of Biella Manifatture
Tessili S.R.L., is a leading producer of fabrics for elegant and high-end
casualwear. Located in Biella, Italy - an area known for its rich history in
high-quality fabrics - Marlane merges tradition with innovative research and
technology to create leading fabrics for professional-wear. To learn more about
Marlane and its capabilities and fabrics, please visit http://www.marlane.it/en_us.
Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
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