In an art gallery
in central Stockholm, Craig Green presented his new sportswear capsule
collection in collaboration with sports fashion brand Björn Borg.
A suggestive art
installation mixing light, shadows and fashion, worked as the setting for the
launch of the Craig Green x Björn Borg AW16 capsule collection. Static models
showcased the monochrome pieces in black and cream white from podiums around the
set. Award-winning London designer Craig Green has made a name for himself
mixing minimal garments and dramatically sculptured body-pieces. His collection
for Björn Borg marries the Green conceptual style with the function and
performance of the Björn Borg heritage.
Said Craig Green: “It has been thrilling and
intriguing to create sportswear for both men and women. When the Björn Borg team
asked if I was up for the challenge I just couldn’t resist. Mixing my own style
with the utilitarian beauty of the Björn Borg heritage has resulted in a
collection that I am very proud of”.
The collection consists of
20 pieces of clothing in off-white and black, and will be sold globally as of
October 2016. Looks include padded trousers for men and women, performance
running leggings and a lightweight technical raincoat with drawstring details,
combining performance with fashionable sportswear in a conceptual mix.
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