LA Fashion Market Fall 2016 was presented to buyers at the CMC (California
Market Center), March 14-17, 2016, with participating showrooms open early on
Sunday, March 13, for buyer appointments. Showrooms and exhibitors reported
seeing an unexpected turnout of quality buyers and new accounts, despite the
Market’s close proximity to the end of February’s Vegas shows.
“I had a few great accounts come in that I could
actually work and enjoy giving the special attention that my accounts need and
deserve. Vegas can be overwhelming and orders sometimes are written but not
thought out as well as they could have been. We wrote great orders. I also
opened new accounts that would not have stopped in to review the line in Vegas,”
said Mike Bowling of the Sympli Showroom in Suite A339.
“This Market was amazing because of the quality of
retailers, including Revolve, Nasty Gal, Sunny Days, The Finery, Modcloth, and
Sahalie,” noted David Perlman of PerlmanRep Showroom in Suite B535.
Other notable retailers in attendance included 7 For
All Mankind, A Bit Unruly, A Tropical Affair, Adornments, Amazon.com, Ambiance,
Balboa Bay Resort, Brentwood Country Club, Brigade LA, Burro, C.Jane,
Camouflage, Canopy Blue, Clover, Costco, Details Boutique, Eighten, Emphatic -
Fred Segal, Fairen Del, Forever 21 Inc, Four Seasons Hotel Beverly Wilshire,
Fresh Produce, Habit Footwear & Accessories, Hip'tique, Holly Hill, Island
Farm, Island Outfitters, Kaitlyn Clothing Inc, La Boutique, LF Stores, M.
Fredric, Mamselle, Manhattan Denim, Marshall Retail Group / Marshall Russo, My
Sale Group, Nest, Peppermill Hotel Casino, Perspectives Inc., Phyllisophical,
Pink Lagoon, Ruth Waters Fine Fashions, Seaside Gallery And Goods, Seaside Luxe,
Seed People's Market, Sole Society, Solestruck, Splendid / Ella Moss, Sunny Days
Retail Inc., Swirl, Terra Verde, The LBD Etc., The Red Balloon, Therapy,
Tootsies, Tucson Racquet & Fitness Club, Twig & Willow, Upstairs at
Pierre Lafond, Verona, W Scottsdale, Wynn Las Vegas, and Zyl Collection, to name
a few.
This Market also featured a soft launch for the
rebranded ALT (Activewear & Lifestyle Tradeshow) in the CMC’s Penthouse.
The showcase was tightly curated to present retailers with Contemporary
activewear and lifestyle collections reflective of the West Coast lifestyle.
Brands included Nux Activewear, Jala Clothing, Sthenos Activewear, Bombshell
Sportswear, Cantiq LA Handmade Intimate Apparel, Pheel, Joriki, Aimee M, Bodi
Bodi, Mine Label, and J.Lew Bags. The show attracted an additional mix of
fitness studios, resorts, and fashion buyers looking for crossover athleisure
collections, including Barre 3, Bhody, Catalina Gear, Gypsy Den Boutique,
Harmony Studios, Jag Gym, Luxe Lingerie, Mission Inn Gift Shop, Mn8 Salon &
Day Spa, Montage Laguna Beach, New Leaf Skin Care, Nordic Athletes, On Your Feet
/ Get It Together, Outdoor & Down, Seaside Luxe, Southwestern Yacht Club,
Sports 4 U, St Francis Yacht Club, Storm Sports, Studio Den, The Beauty Shack,
and The Club, among many others.

“We have had a really good show this week. Honestly
we didn't know who would show up or what to expect since the major markets just
passed but to our surprise there was a good flow of quality buyers who have
placed nice size opening orders,” said Kristine Marks of Sthenos Activewear
& Bombshell Sportswear at ALT.
Sharing space with ALT in the Penthouse, A-wing, was
TRANSIT Shoe Show, the footwear resource for LA Fashion Market buyers.
Featuring key footwear brands like The Frye Company, Steve Madden, Vince Camuto,
Keds, Seychelles, Matisse, this show also saw the debut of TRANSIT Kids, a new
children’s footwear pavilion catering to footwear buyers and buyers visiting the
LA Kids Market Showroom on the 6th floor. Notable brands included Ash Footwear
for Kids, Polo Ralph Lauren Kids, Feiyue, Emu Australia, Pedi-Ped, Robees, and
others.
Across from TRANSIT and ALT in the Penthouse,
B-wing, buyers found the debut of COEUR Accessories, Gifts, Home & Lifestyle
Tradeshow at the CMC, featuring Contemporary accessories & lifestyle brands
like Zadig & Voltaire, Philo, Jennie Kwon, Chie Mihara, Love Tanjane, and
Saint Olio, plus many others.
Rounding out the Market was SELECT Tradeshow, which
filled the Fashion Theater in the CMC Lobby with a curated mix of premium brands
like Magaschoni, Marcia Moran, Vyda Victoria, Z&L Europe, Hobo Original
Bags, Latigo Footwear, Theia Jewelry, and more.
The next Los Angeles Fashion Market is scheduled for
June 6-9, 2016, and will again feature SELECT Tradeshow, TRANSIT Shoe Show,
TRANSIT Kids, and the LA Kids Market. Coeur Fall dates to be announced.
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