UBM plc, a leading global business-to-business event organizer and marketing services organization, and producer of MAGIC, fashion’s largest global trade show, recently announced the launch of IFF MAGIC Japan, a new joint venture between MAGIC and JFW-International Fashion Fair, Japan’s longest running, bi-annual fashion business tradeshow organized by renowned publisher Senken Shimbun.
The two fashion powerhouses will join forces to launch the first IFF MAGIC Japan event next April 26-28, 2017 at the Tokyo Big Sight exhibition center.
MAGIC will bring its 80+ years of fashion tradeshow experience to guide JFW-International Fashion Fair in cultivating the overall look-and-feel of the new show. IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week in Tokyo and will feature a re-imagined and re-merchandised show floor with new brands laid out in easily to navigate fashion neighborhoods that will maximize the experience for both retailers and exhibitors. IFF MAGIC Japan will also launch with a freshly developed social media presence, innovative marketing strategies and show floor activations, taking note from its U.S. counterpart’s longstanding success.
“Fashion is a truly global industry, and we are thrilled for MAGIC’s upcoming expansion into the Japan market in partnership with JFW International Fashion Fair, and UBM Japan,” said Chris DeMoulin, Managing Director, Fashion, UBM America’s. “Our combined expertise will not only help IFF MAGIC Japan evolve quickly to meet the dynamic needs of the Japanese market, but will provide a new platform for UBM Fashion’s global customer base to find new business partners and brands in Japan as well.”
Japan is the third largest fashion market in the world after the USA and the EU. Japan’s fashion trends influence the fashion markets not only of Asia but all around the world and until now, Japan has not hosted a truly international trade fair for the fashion industries.
With the launch of IFF MAGIC Japan, UBM aims to further educate, inspire and facilitate commerce for retail buyers and attendees – while providing a unique experience to the Asia market. IFF MAGIC Japan will serve as a high-profile showcase for Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as an opportunity for international brands and suppliers to access the lucrative Japanese market.
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Learn more about the MAGIC Trade show and the Japanese Fashion Industry. You may also want to visit the Japanese fashion designer page. If you are interested, you can also learn about other fashion trade shows in Japan in our trade show directory section.
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