Kenneth Cole Productions, Inc. and Global Brands
Group Holding Limited, one of the world’s leading branded apparel, footwear,
fashion accessories and lifestyle product companies announced on June 23, 2016
that they have entered into a U.S. licensing agreement for men’s,
women’s, and children’s apparel as well as handbags under the labels Kenneth
Cole New York, Kenneth Cole Reaction, and Unlisted, A Kenneth Cole Production.
In the press release from Global Brands it said, “entered
into a U.S. licensing agreement”. At this time, I am not certain exactly what
that means. Does this mean that Global Brands has the license to sell any
category of men’s, women’s and children’s apparel under the labels mentioned
above in the USA market? Honestly, I am not certain. If you know, please add
your knowledge on this subject into the comments section of this
post.
“As we continue to grow and evolve the Kenneth Cole brand
around the world we are excited to partner with a global leader like Global
Brands, with vast design, distribution, operational, and sourcing capabilities,
to better service our growing brand footprint,” said Marc Schneider, Chief
Executive Officer of Kenneth Cole Productions. “We are excited about this
partnership and the growth opportunities it affords us in these categories of
our business.”
“Kenneth
Cole and his brand, has defined the standard for New York style and social
consciousness for more than three decades," said Jason Rabin, President of North
America and Chief Merchandising Officer of Global Brands Group Holding Limited.
“We believe that the Kenneth Cole brand has tremendous potential to resonate
with consumers far beyond levels it is currently reaching. We are excited to
work with the Kenneth Cole team and to add this iconic American brand to our
growing portfolio and look forward to taking it to new phases of
growth.”
Global Brands Group Holding Limited
is one of the world’s leading branded apparel, footwear, fashion accessories and
related lifestyle product companies. The Group designs, develops, markets and
sells products under a diverse array of controlled and licensed brands and a
wide range of product categories. Global Brands’ innovative design capabilities,
strong brand management focus, and strategic vision enable it to create new
opportunities, product categories and market expansion for brands on a global
scale. The Group is also engaged in the brand management business and is the
world’s leading brand extension company, offering decades of expertise in
expanding its client’ brand assets into new product categories, new geographies
and retail collaborations, as well as assisting in distribution of licensed
products on a global basis. The brand management business represents more than
100 clients across lifestyle, fashion, entertainment and sports.
Learn more about Global
Brands Group.
Learn more about how Global
Brands is taking over the world (Li & Fung; is Global Brands).