Kendall Jenner La Perla Campaign 2017

Just as Dorothy journeyed to the Land of Oz, so too does the La Perla pre-fall 2017 campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collections, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity. 

La Perla has tapped Kendall Jenner for its pre-fall 2017 campaign. Inspired by the works of Georgia O'Keeffe and Peter Max, the campaign sees Kendall styling the brand's ready-to-wear, lingerie and beachwear.

Learn more about La Perla at their website.

Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla clothing collection takes center-stage.  However, Kendall is obviously eye catching as well.

Featured pieces of the collection include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.

La Perla began in 1954 by founder Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition.  The rest is history.

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