Lola and the Boys Children's Fashion Boutique

Forget plain blue jeans and lookalike tees. Former Ford model Irina Ovrutsky designs funky clothes for toddlers to tweens and sells them in her online boutique Lola and the Boys – named after her 10-year-old daughter and younger sons. 

From $29 boys’ harem pants covered in stars to a $51 satin bomber jacket featuring a unicorn surrounded by flowers and butterflies, the collection is as unique as each child – and just as fun.

Barely a year after launching, the site is getting orders from as far away as the UK, Japan and Australia – testimony to the fact that Ovrutsky is filling a gap in the child’s clothing market with the help of her own children, who frequently make suggestions in the all-in-the-family business. Looks vary in style from boho-chic to rocker-cool to suit different tastes and moods.

Shop for children's fashion at www.lolaandtheboys.com

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