"#oneofakind is the hashtag of choice for Sisley’s new FW17
Campaign, conceived by star photographer Bettina Rheims: Sisley once
again challenges gender stereotypes with grace, style and
sensibility.
The
headliners of the campaign, dressed in iconic Sisley outfits, pose in front of
wooden boxes that bring to mind those used for transporting great works of art:
among them are transgender models Stav Strashko and Casil McArthur,
American Rain Dove (who in her career has posed in both male
and female clothes), as well as Fernanda Beuker, Sohyun Jung, Adela
Stenberg and Freddie Ashcroft, one-of-a-kind charmers with androgynous
looks.
The
issue of gender equality is difficult to “capture”, as evidenced by the set
design, as well as the clichés of what is masculine and what is feminine. "To
open new paths, people’s reactions and emotions, including anger and fear, must
be triggered,” says French photographer Bettina Rheims and Sisley chose to deal
with society’s prejudices by showing individuals for what they truly are, giving
them an even stronger voice. This is an important step for the brand, known for
its rebellious identity as well as for its unconventional points of view: a new
chapter in an original, unique and modern story."
Taking the modeling industry by storm, androgynous model Rain Dove walks in both menswear and womenswear fashion shows. Rain Dove is a model, an activist and actor.
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