Bloomingdale's Fashion Career News

Macy's, Inc. today announced that after an extraordinary career, Frank Doroff, Bloomingdale's vice chairman and general merchandise manager for ready-to-wear, bloomingdales.com and concessions, has made the decision to retire, effective February 8, 2019. The company also announced that Bloomingdale's has appointed Denise Magid as executive vice president and general merchandise manager for ready-to-wear, bloomingdales.com and concessions, effective January 2, 2019. During the month of January, Denise and Frank will work together to ensure a smooth transition of leadership.

Denise joins Bloomingdale's from DVMagid Consulting, a consulting company she founded in 2016. Her prior experience includes chief merchant of Intermix and senior vice president and general merchandise manager of ready-to-wear at Saks Fifth Avenue.

About Denise Magid

Denise began her retail career in the Lord & Taylor Executive Training Program and gained distinction during her 5 years as a merchant in the dress division. After growing and evolving Lord & Taylor's mainstay business, Denise joined Saks Fifth Avenue in 2003 as a buyer of evening collections and progressed in successive merchandising roles until becoming senior vice president, general merchandise manager for women's ready-to-wear and kids. During her tenure at Saks, Denise's passion for product and innovative spirit led her to build their contemporary sportswear business by discovering and nurturing emerging designers while strategically planning long term growth for core brands. In 2015, Denise assumed the position of chief merchant for Intermix. At Intermix, Denise applied her commitment to strategic growth to implement new merchandising initiatives. She refined the brand matrix with a focus on exclusives and emerging collections while growing private label and the digital channel.

Denise left Intermix in mid-2016 to start her own consulting company, DVMagid Consulting, to help build and evolve both domestic and international brands. As a consultant, she gained broader exposure to the wholesale side of fashion as she worked with brands to drive top and bottom line growth through product development and brand building strategies.

Denise is a graduate of New York University, Leonard N. Stern School of Business and holds a Bachelor of Science in Finance and Marketing.

About Frank Doroff

Frank began his career as an executive trainee with Macy's in 1972 and progressed through various merchant roles to become a senior vice president and general merchandise manager for ready-to-wear in 1979. In 1983, he joined Bullock's as senior vice president and general merchandise manager of ready-to-wear and fashion accessories and later became the executive vice president and then president. From 1988 to 1991, Frank served as chairman of Federated and Allied Merchandising Services, then chairman and chief executive officer of Bonwit Teller before joining Bloomingdale's. In his 27-year tenure at Bloomingdale's, Frank was an innovative and motivating leader who spearheaded the evolution of the women's ready-to-wear business, the growth of the ecommerce business and the development of a robust concession model. He was instrumental in building Bloomingdale's private label program and 100% exclusive initiative--a partnership between merchants and vendors to create unique product for Bloomingdale's. In 2006, Frank assumed responsibility for bloomingdales.com and implemented influential strategies that accelerated Bloomingdale's growth in ecommerce.

Frank has contributed his business expertise and resources to multiple charitable organizations that support causes important to him. He is an active board member, advocate and fundraiser for Phoenix House, Cancer Care and the American Jewish Committee.

Frank is a graduate of Washington and Jefferson College and holds a Master's Degree in Business Administration from the Wharton School at the University of Pennsylvania.

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