The Drop Fashion

The Drop brings you of-the-moment collections designed by your favorite influencers from around the world. Once a collection drops you have 30 hours to shop — or less because fabrics are limited. Each piece is then made-on-demand, just for you. The limited-edition collections pair perfectly with Staples by The Drop, so you can shop each head-to-toe look. 

• Designed by influencers. Amazon partners with international trendsetters, turning your favorite curators into creators. Shop head-to-toe looks from their limited-edition collections.
• Inspired by global style. What's trending in Paris? Tokyo? NYC? Their influencers draw from the trends around them, giving you access to global style.
• 30 hours only. Made-on-demand. Trends move fast. The Drop does, too. Each collection is live for 30 hours or less because fabrics are limited. Then they make each style only when you order it to reduce waste.
• Staples to complete every look. Staples by The Drop are those wear-on-repeat pieces that build the base to any look — perfect for layering in with the latest collection. They're always available, so shop anytime.

Learn more about The Drop on Amazon.

Limited-edition street style, designed by global style & fashion influencers. Sign up for texts to be the first to shop.

You can find The Drop on the Amazon app or mobile website. If you have the Amazon app, you can find The Drop in the main menu under "Programs and Features," then tap "The Drop". Or, head to amazon.com/thedrop on your mobile browser. If this is your first time to The Drop, make sure you sign up for text messages to stay up on the latest releases and featured influencers. Waiting for the next drop? Shop Staples by The Drop anytime to stock up on your wardrobe must-haves. 


Do the influencers actually design the collection?  Absolutely! The Amazon fashion influencers design their collections with guidance from industry professionals. 

How to find out when the next collection launches? 

The best way to find out when a new collection goes live is to sign up for text message notifications.  and they will let you know about each and every new collection (you can cancel anytime). A few days before each collection they will also announce the exact date and time on their homepage and Instagram account @amazonthedrop. Check back often - they are always releasing new behind the scenes details about upcoming designers and their collections. 

Learn about the concept of fashion influencers.


Learn more about fashion on Amazon.

Learn about influencial fashion products on Apparel Search.

You may also want to check our our previous Prime Wardrobe blog post regarding Amazon fashion options.

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