Welcome to the Fashion Blog

Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Wednesday, September 23, 2015

Plus Life TV Series

Curvy Girl Lingerie in San Jose is excited to announce the store will be featured in a new reality TV show highlighting a day in the life at the popular boutique. “Plus Life™” is shooting 10 half-hour episodes for the first season that will air on a major cable channel and the sizzle reel will be available soon. 

The groundbreaking series by Executive Producer Adryenn Ashley and Curvy Girl Lingerie owner Chrystal Bougon does something rarely seen on TV: portray plus-size women in a positive light as beautiful, unapologetic, empowered, sexual beings who love themselves now – not 50 less pounds from now.

The show opens on a birthday celebration introducing the colorful cast of characters and weaves through their lives throughout the season, culminating in the annual Curvy Girl Lingerie Fashion Show. Episodes throughout the season include a Curvy Girl pole dance class, game nights, boudoir photo shoots, dinner parties with Fat Activists and more.

Plus Life is a sex- and body-positive TV show celebrating people who are a reflection of Americans across the country that are plump, sexy and proud of it. The program is excited to showcase customers who love all of themselves and want to express the pleasure their plus-size bodies and lives are capable of.

There is no place in Plus Life for depressed characters who hate their bodies or their lives, are dieting, cleansing or try to squeeze themselves into Spanx. Rather, Plus Life is an unapologetic salute to people of size who are body confident and happy in their own skin.

About Curvy Girl Lingerie

Curvy Girl, in San Jose, CA, is the first lingerie store in the U.S. for plus-size women. With a “Sexy Isn’t a Size” motto, the store carries items in sizes 14-6x. Owner Chrystal Bougon created Curvy Girl because she believes that all women deserve a safe place to shop, without judgment, where they can find sexy lingerie and panties that fit well and make them feel pretty and sexy. Learn more at curvygirlinc.com.

About Adryenn Ashley

With 30 years in the industry both in front of and behind the camera, Adryenn Ashley brings a unique perspective the art of entertainment. From shooting her first feature film in 8 days that went on to win awards around the globe for 2 years, to launching a TV development platform to give content creators greater control in the process, passion and an eye for what’s next have populated the projects that Ashley has championed.

Thank you for taking the time to read our plus size fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Plus Life TV Series

Curvy Girl Lingerie in San Jose is excited to announce the store will be featured in a new reality TV show highlighting a day in the life at the popular boutique. “Plus Life™” is shooting 10 half-hour episodes for the first season that will air on a major cable channel and the sizzle reel will be available soon. 

The groundbreaking series by Executive Producer Adryenn Ashley and Curvy Girl Lingerie owner Chrystal Bougon does something rarely seen on TV: portray plus-size women in a positive light as beautiful, unapologetic, empowered, sexual beings who love themselves now – not 50 less pounds from now.

The show opens on a birthday celebration introducing the colorful cast of characters and weaves through their lives throughout the season, culminating in the annual Curvy Girl Lingerie Fashion Show. Episodes throughout the season include a Curvy Girl pole dance class, game nights, boudoir photo shoots, dinner parties with Fat Activists and more.

Plus Life is a sex- and body-positive TV show celebrating people who are a reflection of Americans across the country that are plump, sexy and proud of it. The program is excited to showcase customers who love all of themselves and want to express the pleasure their plus-size bodies and lives are capable of.

There is no place in Plus Life for depressed characters who hate their bodies or their lives, are dieting, cleansing or try to squeeze themselves into Spanx. Rather, Plus Life is an unapologetic salute to people of size who are body confident and happy in their own skin.

About Curvy Girl Lingerie

Curvy Girl, in San Jose, CA, is the first lingerie store in the U.S. for plus-size women. With a “Sexy Isn’t a Size” motto, the store carries items in sizes 14-6x. Owner Chrystal Bougon created Curvy Girl because she believes that all women deserve a safe place to shop, without judgment, where they can find sexy lingerie and panties that fit well and make them feel pretty and sexy. Learn more at curvygirlinc.com.

About Adryenn Ashley

With 30 years in the industry both in front of and behind the camera, Adryenn Ashley brings a unique perspective the art of entertainment. From shooting her first feature film in 8 days that went on to win awards around the globe for 2 years, to launching a TV development platform to give content creators greater control in the process, passion and an eye for what’s next have populated the projects that Ashley has championed.

Thank you for taking the time to read our plus size fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Plus Life TV Series

Curvy Girl Lingerie in San Jose is excited to announce the store will be featured in a new reality TV show highlighting a day in the life at the popular boutique. “Plus Life™” is shooting 10 half-hour episodes for the first season that will air on a major cable channel and the sizzle reel will be available soon. 

The groundbreaking series by Executive Producer Adryenn Ashley and Curvy Girl Lingerie owner Chrystal Bougon does something rarely seen on TV: portray plus-size women in a positive light as beautiful, unapologetic, empowered, sexual beings who love themselves now – not 50 less pounds from now.

The show opens on a birthday celebration introducing the colorful cast of characters and weaves through their lives throughout the season, culminating in the annual Curvy Girl Lingerie Fashion Show. Episodes throughout the season include a Curvy Girl pole dance class, game nights, boudoir photo shoots, dinner parties with Fat Activists and more.

Plus Life is a sex- and body-positive TV show celebrating people who are a reflection of Americans across the country that are plump, sexy and proud of it. The program is excited to showcase customers who love all of themselves and want to express the pleasure their plus-size bodies and lives are capable of.

There is no place in Plus Life for depressed characters who hate their bodies or their lives, are dieting, cleansing or try to squeeze themselves into Spanx. Rather, Plus Life is an unapologetic salute to people of size who are body confident and happy in their own skin.

About Curvy Girl Lingerie

Curvy Girl, in San Jose, CA, is the first lingerie store in the U.S. for plus-size women. With a “Sexy Isn’t a Size” motto, the store carries items in sizes 14-6x. Owner Chrystal Bougon created Curvy Girl because she believes that all women deserve a safe place to shop, without judgment, where they can find sexy lingerie and panties that fit well and make them feel pretty and sexy. Learn more at curvygirlinc.com.

About Adryenn Ashley

With 30 years in the industry both in front of and behind the camera, Adryenn Ashley brings a unique perspective the art of entertainment. From shooting her first feature film in 8 days that went on to win awards around the globe for 2 years, to launching a TV development platform to give content creators greater control in the process, passion and an eye for what’s next have populated the projects that Ashley has championed.

Thank you for taking the time to read our plus size fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Plus Life TV Series

Curvy Girl Lingerie in San Jose is excited to announce the store will be featured in a new reality TV show highlighting a day in the life at the popular boutique. “Plus Life™” is shooting 10 half-hour episodes for the first season that will air on a major cable channel and the sizzle reel will be available soon. 

The groundbreaking series by Executive Producer Adryenn Ashley and Curvy Girl Lingerie owner Chrystal Bougon does something rarely seen on TV: portray plus-size women in a positive light as beautiful, unapologetic, empowered, sexual beings who love themselves now – not 50 less pounds from now.

The show opens on a birthday celebration introducing the colorful cast of characters and weaves through their lives throughout the season, culminating in the annual Curvy Girl Lingerie Fashion Show. Episodes throughout the season include a Curvy Girl pole dance class, game nights, boudoir photo shoots, dinner parties with Fat Activists and more.

Plus Life is a sex- and body-positive TV show celebrating people who are a reflection of Americans across the country that are plump, sexy and proud of it. The program is excited to showcase customers who love all of themselves and want to express the pleasure their plus-size bodies and lives are capable of.

There is no place in Plus Life for depressed characters who hate their bodies or their lives, are dieting, cleansing or try to squeeze themselves into Spanx. Rather, Plus Life is an unapologetic salute to people of size who are body confident and happy in their own skin.

About Curvy Girl Lingerie

Curvy Girl, in San Jose, CA, is the first lingerie store in the U.S. for plus-size women. With a “Sexy Isn’t a Size” motto, the store carries items in sizes 14-6x. Owner Chrystal Bougon created Curvy Girl because she believes that all women deserve a safe place to shop, without judgment, where they can find sexy lingerie and panties that fit well and make them feel pretty and sexy. Learn more at curvygirlinc.com.

About Adryenn Ashley

With 30 years in the industry both in front of and behind the camera, Adryenn Ashley brings a unique perspective the art of entertainment. From shooting her first feature film in 8 days that went on to win awards around the globe for 2 years, to launching a TV development platform to give content creators greater control in the process, passion and an eye for what’s next have populated the projects that Ashley has championed.

Thank you for taking the time to read our plus size fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Backstage Vera Wang's Spring 2016 Ready-to-Wear

Go backstage at Vera Wang's Spring 2016 Ready-to-Wear show in this exclusive film by InDigital Media Group. This behind the scenes look at Vera's New York Fashion Week runway show is only available at Vera Unveiled.
Vera Wang Spring 2016 Collection

Vera Wang Spring 2016 Ready-to-Wear

Bloomingdale's Outlet Stores in Philadelphia and San Diego

Good news for fashion shoppers in Philadelphia and San Diego.
Macy's, Inc. announced it will open new Bloomingdale's Outlet stores in November 2015 in The Shops at Liberty Place (1625 Chestnut St.) in Center City Philadelphia and in Westfield Mission Valley in San Diego. 

These two openings will bring the number of Bloomingdale's Outlet stores to 16. Currently, 13 Bloomingdale's Outlet stores operate in nine states. A previously announced new location also will open in November 2015 at 2085 Broadway (on the northwest corner of 72nd Street) in the heart of Manhattan's Upper West Side.

The new Philadelphia and San Diego outlets each will be approximately 20,000 square feet on one level and offer a range of off-price apparel and accessories, including women's ready-to-wear, men's, children's, women's shoes, fashion accessories, jewelry, handbags and intimate apparel - all delivering a compelling combination of fashion, quality and value.

Good strategy or poor decision by Macy's Inc.?  Is more "outlet" stores for a luxury retailer the answer.  Sure, outlet stores do very well for clothing stores and brands.  However, is it worth tarnishing the brand.

Would it make more sense to sell the excess inventory from Bloomingdale's at Macy's Off-Price Stores instead of opening more Bloomingdale's outlet stores.


Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. 

Learn more about outlet fashion stores here on Apparel Search.

The Bloomingdale's Outlet concept was first introduced in 2010 and has grown to include stores in California, Florida, Illinois, Massachusetts, New Hampshire, New York, New Jersey, Texas, Virginia and now Pennsylvania. 

If you have comments or questions, please add your thoughts in the discussion area below. 

Most Important Fashion Industry Company 2015

What is the most important company effecting the world of fashion? 

Are you kidding?  I hope you were not really thinking that I could tell you which company is the best.  The unfortunate reality is that it is not possible nor logical to pick only one.  Between sourcing, retailing, financing, distribution etc., it would be impossible to determine an absolute “most important”.  Fashion is not simply about the clothes that a consumer may see on store shelves.  It is important to understand that there is an entire industry behind each product, designer, brand.

Let’s take into account that even the absolute best in class retailers wouldn’t be “the best” if they did not work with leading partners to achieve their overall business goals.  For example, think about your favorite clothing store.  Do you think that they became amazing on their own?  Odds are, they have fantastic resources that are working behind the scenes.  In order for a clothing retailer to be superb, they need assistance.  They need distribution partners, retail business software, legal advice, public relations advice, etc.  The companies that they use need to be the best at what they do.  In other words, behind every great fashion business is a group of fantastic companies providing support, services, and products.  This is what makes the business part of an “industry”.  The great companies, use great suppliers.

Here are just a few of the leaders that play a role in the apparel industry. Target, American Eagle, Brooks Brothers, Cotton Inc, Li + Fung, Kate Spade, Apparel Search Company, Kaltex North America, Alvanon, John Varvatos, Macy's, PVH, Target, Ann Inc., Synergies Worldwide, Sandler, Travis + Rosenberg, AAFA, Chainge Capital, NGC, Alix Partners, Sport Obermeyer, Luen Thai USA and Cowen + Company.  Let’s not forget about Hudson's Bay Company, Mast Global, Jockey, Lilly Pulitzer, Footlocker, H.H. Brown, Orvis, SGS, and Nine West.

You can learn about other important fashion companies in our fashion company guide section.


Do you think that one company in our industry stands above all others?  You can share your thoughts in the comment section of this post.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Long Beach Green Port Gateway Rail Benefits Fashion

Good news for the environment and port congestion at the Port of Long Beach.

Officials on Wednesday September 16, 2015 celebrated completion of a $93 million rail project vital for improving the efficiency and sustainability of cargo movement as shipment volumes increase at the Port of Long Beach in California.

The “Green Port Gateway” project, which was funded in part with state and federal transportation dollars, was completed this year.  The project realigned a critical rail pathway to relieve a bottleneck, allowing Port terminals to increase their use of on-dock rail, decreasing truck traffic and air pollution.  The upgrades will serve the Port’s southeast terminals, including the new Middle Harbor terminal.

The fashion industry utilizes the Port of Long Beach to off-loading a great deal of containers filled with clothing, footwear, and fashion accessories each year.  The reduction in congestion will surely be beneficial to our industry.

Overall, almost 6 miles of new track was laid. The work included adding a third rail line under Ocean Boulevard, along with new retaining walls, utility line modifications and roadway improvements. Every on-dock rail train eliminates as many as 750 truck trips from regional roadways.

The Port plans $1 billion in rail projects over the next decade as part of a broader modernization program to strengthen the Port’s competitiveness and reduce port-related impacts to the environment.  Compared to trucks, trains emit one-third less greenhouse gases on a ton-mile basis.  Therefore, it is expected that the improved rail services will help the environment impact of transporting apparel and other items from the port.

“This project will enable us to reach our goal of moving 35 percent of containerized cargo via on-dock rail this decade,” Port of Long Beach CEO Jon Slangerup said.  He went on to say, “It will also support our long-range ambition to eventually move 50 percent of our goods directly from terminals by train.”

Learn more about the Green Port Gateway project at Long Beach from the Port of Long Beach website.

The new tracks help boost capacity as cargo shipments rebound.  We are looking forward to the fact that the new rail tracks will help the fashion industry and the environment.

Monday, September 21, 2015

Lime & Vine Fall Fashion 2015

A contemporary line of knit- wear to help you stay you, way beyond the weekend.
Lime & Vine Fall 2015
Lime & Vine Fashion
Lime & Vine

The smallest details are often the loudest ones: The relaxed fit; Luxuriously soft fabrics; That carefully placed pleat; The flattering drape. Together they make all the difference, making style feel natural and look effortless. The contemporary woman already has enough to juggle without having to worry about the minor details of her daily style. 

Lime & Vine Fall Fashion 2015

A contemporary line of knit- wear to help you stay you, way beyond the weekend.
Lime & Vine Fall 2015
Lime & Vine Fashion
Lime & Vine

The smallest details are often the loudest ones: The relaxed fit; Luxuriously soft fabrics; That carefully placed pleat; The flattering drape. Together they make all the difference, making style feel natural and look effortless. The contemporary woman already has enough to juggle without having to worry about the minor details of her daily style. 

Research something new.

Time to find trendy shoes, classic tops, fabulous handbags, and more.

Style tips

Review trendy fashion styles. Find the best clothing, shoes, handbags and fashion accessories.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have fashion news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Looking for more resources? You are welcome to learn about other fashion blogs so that you can continue your research.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

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The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.