Modern Moms Jeans

Not your old mother's mom jeans.  Lee has put a fresh look on an old classic.  Your mom has never looked so good as she does with her modern moms jeans.

Alli Simpson Pitch & Style Perfect

Alli Simspon was photographed wearing Zvelle and Chris Gramer to the Australian premiere of Pitch Perfect 3. Alli looked fierce on the black carpet wearing Chris Gramer's Pleated Skorts ($217; www.chrisgramer.com) and Zvelle's Leila Heels in Black ($485, www.zvelle.com).

Musse&Cloud with Kiersey Clemons

Musse&Cloud has teamed up with respected Actress and Musician, Kiersey Clemons to create and collaborate on the new capsule collection #by Kiers. This collection was designed by Kiersey with the intent “of a collection that appeals to all of the women in my life no matter how different they all are." 

Voted by Vogue as one of the top influential style icons for her generation, Kiersey has chosen unique detailing and leathers for her collection. The silhouettes are unique and will make any woman feel they could wear them on the runway or to the grocery store.

The collection was launched November 28th exclusively @Zappos.

Izod Returns to the Women's Market

Izod was "out", but it appears to be coming back "in".

On January 7, 2015 (yes, I said 2015) parent company PVH announced that it would be closing all 120 Izod retail outlets due to an increased competitive environment driven by more premium brands in the outlet retail channel.  This move was not intended to affect Izod's growing wholesale business to department stores and other retailers.  As of 2015, Izod no longer made or sold women's clothing except for the golf line.  In the opinion of Apparel Search, exiting the women's market may not have been the best idea.  Rather than spending time and energy strategizing how to exit the women's market, they possibly could have better spent time focusing on redesigning a new logo.

"Izod" has meaning to a particular segment of consumer, the current "logo" possibly not so much.

Obviously losing the alligator hurt (the pain possibly started back in 1993).  Which may have ultimately led to the desperate idea of bailing out of the very important women's market.

Maybe they should have taken a bite out of Lacoste and been more creative with a competitive logo.  Maybe PVH should hire someone from Apparel Search.  We would tell them to create a better logo to eat the Lacoste alligator for lunch.  Let's be honest, the Lacoste logo is more recognizable that the "IZ" crest.

• Just in case you are not aware, Izod and Lacoste are two DIFFERENT companies.
  

Flyknit Women's Sports Bra

Minimize Bounce, Maximize Confidence

Nike has applied a highly technical innovation to address a seemingly unsolvable problem—and the result is a strikingly simple bra. Flyknit technology integrates areas of support and stretch precisely where you need it, resulting in minimal bounce for maximum comfort and confidence.

The Nike FE/NOM Flyknit Women's Sports Bra is not only currently their lightest-weight high-support bra yet, but also the first to feature Nike Flyknit technology. Through the same process used to make our sustainable Flyknit footwear, the bra has been revolutionized to deliver unmatched support, comfort, and a virtually seamless, barely-there feel.

Revolutionary Comfort

She Prefers Plain Front Trousers

If your girl friend or wife prefers to see you in plain front trousers but you prefer wearing pleated trousers, what do you do?  

Christina Milian wears TITIKA Active

Christina Milian was spotted wearing TITIKA Active in Studio City over the holiday weekend. Christina looked sporty while running errands wearing the Janelle Leggings ($46.80, www.titikaactive.com). 

UGG Loungewear

Who say's comfy and cozy better than UGG?  Lounging in UGG fashion, what a great idea.

Happy Cyber Monday 2017

Have fun shopping today.  Keep in mind, it is best to buy clothing, shoes, or fashion accessories.  Support the fashion industry on Cyber Monday.

Back to Fitness Fashion

Did you eat too much for Thanksgiving?  Maybe it's time to think about fitness fashion instead of leftovers from the holiday feast.

The above fashion photos are from the Danskin “Fit for Everything” campaign featuring brand ambassador Jenna Dewan Tatum wearing its debut collection of intimates and loungewear.

See more Danskin fitness fashion at their website.

Kid Cudi MR. RAGER Sweatshirts

"MR. RAGER" Collection Releases Exclusively Black Friday

Kid Cudi announces the launch of "MR. RAGER," a limited-edition merchandise collection on shop.kidcudi.com at 10am EST today. Designed by Virgil Abloh, this marks the only time the 4-piece capsule will be available online following Kid Cudi's critically acclaimed "Passion Pain & Demon Slayin'" North American Tour. The collection will be available to fans who missed the tour online from Black Friday - Cyber Monday.

Nordstrom Black Friday 2017

Shop at Nordstrom for Black Friday 2017 deals on fashion, footwear, and beauty products.

Lord & Taylor Black Friday 2017

Lord & Taylor Black Friday fashion and footwear sale promotions for 2017.

Shop at Lord & Taylor if you are not yet tired of Black Friday shopping.

40% Off Levi's Promotion Code

Black Friday & Cyber Monday Levi's promotion code INDIGO40 can save you 40% off.

Visit the Levi's store online or go to an actual store to learn more.

Sale Ends Monday November 27, 2017.

30 Percent Off UGG Boots Black Friday 2017

Black Friday save up to 30% Off New Markdowns.  Visit their site to learn more about the details of this Black Friday promotion.  UGG.

Here are a few examples of what you will find at the UGG website.

The same great UGG high quality shoes but at Black Friday sale prices.

Saks Fifth Avenue Black Friday 2017

Don't forget to use code: BLKFRI17

Saks Fifth Avenue

Super Happy Black Friday

Are you super happy?  Today is Black Friday.  Have fun shopping for clothing, shoes, and fashion accessories.

Tired of Black Friday

Are you tired of Black Friday blog posts and advertisements?

Today is Thanksgiving and we may not be sick of Turkey yet (wait until a week of eating leftovers).  However, some of us may be starting to get tired of seeing advertisements about Black Friday.  Yes, we understand that this is a critical shopping time for the fashion industry.  And, we are definately glad to see that the apparel & footwear industry is participating.  However, it feels as if we are getting bombarded by Black Friday preview advertisements (and blog posts like this one).  At what point does reading about holiday sales get old...

Sabrina Carpenter Wearing Item M6

Sabrina Carpenter was photographed wearing Item M6 twice on the red carpet this weekend in LA! The actress first stepped out rocking a chic monochromatic look at Variety's 1st Annual Hitmaker's Luncheon wearing Item M6's Shape Tights Translucent ($96).

Vanessa Hudgens Airport Style

Vanessa Hudgens was spotted November 19th at LAX wearing Parker Smith & Sanctuary Clothing. The actress showed off her effortlessly chic airport style in Twisted Seam Skinny In Stallion ($158, www.parkersmith.com) and Rebecca Sweater ($89, www.sanctuaryclothing.com). 

This is the second time Vanessa has been photographed wearing her Parker Smith Twisted Seam Skinny in Stallion. 

See more of the Parker Smith fashion brand.

See more of the Sanctuary Clothing brand.

See more of the stylish celebrity Vanessa Hudgens.

Removing Thanksgiving Stains

Do you wan the good news or the bad news?  The good news is that the Thanksgiving holiday is coming VERY soon.  The bad news, is that when we eat tons of food, we also often stain our clothing.

The three worst stains of Thanksgiving – and how to remove them.

Thanksgiving can leave you with some tough stains on your clothes. Here’s the rundown of the top 3 toughest stains and tips on how to remove them.

It’s Thanksgiving and Americans are celebrating with family and friends. But after Thanksgiving, a lot of people realize that they are left with some very tough stains on their clothes.

Black Friday & Cyber Monday Roundup 2017

It's time to dust off the credit cards and get SHOPPING! Here is a brief roundup of some new, super creative ideas for just about anyone on your gift list this year and how to score some major Cyber Monday and Black Friday deals! 

For the traveler that's as rugged as they are fashionable:

Deal:  30% off Black Friday through Cyber Monday! Use codes "blackfriday" or "cybermonday" 

Price: Vary starting at $30

Any seasoned road warrior can appreciate quality goods that are beautiful and function with multiple purposes! Take Case + Drift's towel, a new twist on a Turkish classic, this compact, stylish piece will double as your scarf, beach towel, picnic blanket, yoga mat, sarong & more! Ever throw a wet swimsuit or muddy shoes in a plastic bag and hope it doesn't leak in your luggage? Never again with the Drift Wet Bag. Pack wet clothes, toiletries & valuables to keep dry and safe while on your next journey!   Case + Drift Travel Accessories! 

For the makeup lover looking to go all-natural & be earth friendly: 
Deal: 15% off site wide on Cyber Monday 

Price: Vary starting at $36

Stumped when shopping for the natural beauty mavens on your list? Chemical and toxic ingredients just aren’t gunna cut it – keep it green and clean this holiday with Naked Truth Beauty! 100% biodegradable and made in the USA from renewable paperboard (aka plastic-free), Naked Truth Beauty is good for your body, community, and the environment. No hidden ingredients, feel good about your gift giving with buildable, nourishing, and glow inducing lip & cheek formulas! 

Naked Truth Beauty!

For the Sassy Beauty/Glam Obsessed:  Crimes of Beauty!

Deal: Black Friday- 30% off entire store with code "BLACKFRIYAY" - and for Cyber Monday- Spend $50 and get a free Travel Makeup Bag ($25 Value)

Price: Vary staring at $12.50

Do you have a feisty, unapologetic #GirlBoss in the making that *eats glitter for breakfast* on your holiday gift list this year? You can check off her name now because Crimes of Beauty is what she wants! Funny, cutting and oh so cute, tees, tanks, sweatshirts, & more - give the beauty obsessed what she (or he!) really wants! The weather outside may be frightful, but your makeup is always delightful. Treat yo’ self – and your favorite friends – to the mod, defying designs from Crimes of Beauty! 

For the Outdoor Adventurer With Insatiable Wanderlust:  Grand Trunk Travel Goods!

Deal: 25% Site Wide on Cyber Monday

Price: Vary starting at $59.99 

Snag your favorite explorers some new gear from Grand Trunk this holiday season! Where bright, bold colors and patterns combines with the traveler’s most essential needs, Grand Trunk is designed and made with the most durable, dependable and trendy materials backed by their lifetime warranty. Your loved ones will be able to take comfort on their travels, from hammocks to travel pillows and warm packable puffy blankets.

You may also have interest in viewing out Apparel Holiday Sales 2017 blog post.

Keltie Knight - top, bottom, handbag, shoes

Keltie Knight was photographed out and about in LA today rocking Fall's hottest trend: black flare jeans. The Entertainment Tonight correspondent wore her 7 For All Mankind Priscilla Cropped Flare with Released Hem ($219, www.7forallmankind.com) with a Sanctuary Fiona Turtleneck Sweater ($89,  www.sanctuaryclothing.com) and accessorized with Rudsak's Priscilla Crossbody ($184, www.rudsak.com) and Alias Mae's Abeba Heel ($219.95, www.aliasmae.com).

Black Friday Shoe Deals 2017

JustFab.com will be offering 50%-off site wide from the 22nd until November 25th, this includes all apparel, accessories and footwear. With most items being $39.95 or less it’s definitely time to stock up on those winter booties.

ShoeDazzle.com everyone’s favorite shoe site will be offering 50% from the 21st until the 25th of November. Holiday parties here we come!

You may also want to check out our recent Apparel Holiday Sales 2017 blog post.

Thanksgiving Holiday Fashion

Thanksgiving is almost here again.  It's time to think about Thanksgiving fashion.

The turkey pardoning ceremony at the White House in Washington, DC took place today.  It reminds me of the Making Thanksgiving Great Again post from last year.

The Turkey was pardoned today.  Do you know his name?  
Wrong, it was "Drumstick".

Do you know the best part about Thanksgiving?  Correct, as soon as it is over, we get to enjoy Black Friday.

Cold Weather Jackets from Helly Hansen

Are you ready for the cold?

The jackets pictured above are from Helly Hansen.

Azzedine Alaïa Has Passed Away

Today November 18, 2017 it was announced that fashion designer Azzedine Alaïa had died in Paris.

Azzedine Alaia was a Tunisian-born couturier and shoe designer, particularly successful beginning in the 1980s.  After his graduation, Alaïa began working as a dressmaker's assistant. He soon began dressing private clients, and in 1957 he moved to Paris to work in fashion design. In Paris, he started to work at Christian Dior as a tailleur, but had to leave five days later as the Algerian war broke out, soon moved to work for Guy Laroche for two seasons, then for Thierry Mugler until he opened his first atelier in his little rue de Bellechasse apartment the late 1970s.  He produced his first ready-to-wear collection in 1980 and moved to larger premises on rue du Parc-Royal in the Marais district.

Alaia Paris

In his youth he gained an early appreciation for design.  His glamorous twin sister inspired his love for couture. A French friend of his mother fed Alaïa's instinctive creativity with copies of Vogue.  He lied about his age to get himself into the local École des Beaux-Arts in Tunis, where he gained valuable insights into the human form and began studying sculpture.

During the mid-1990s, following the death of his sister, Alaïa virtually vanished from the fashion scene; however, he continued to cater for a private clientele and enjoyed commercial success with his ready-to-wear lines.

The Buckle Shop Instagram

Stylish people appear to enjoy snapping photos.  Youthful people appear to understand how to utilize social media... Stylish youthful people appear to be shopping at The Buckle and using Instagram.

You can try to click these images all day if you wish, but clicking them is not going to take you anywhere.  If you want to see the people wearing this fashion, you will need to scout it out at The Buckle or Instagram.

Meghan Markle SOIA & KYO Saundra C Coat

Meghan Markle Steps Out Today Wearing SOIA & KYO'S Saundra C Coat

Meghan Markle - Wearing Saundra C Coat in Army Price $650

Fall Fiber Fiesta 2017

Fall Fiber Fiesta 2017 is the fifth annual show organized by the Española Valley Fiber Arts Center that provides exposure to a broad range of traditional and contemporary handmade fiber artwork. This year the show will again take place at the Scottish Rite Temple in Santa Fe on Saturday and Sunday November 18–19, 2017. This is the largest show in Santa Fe exclusively dedicated to handmade creations of New Mexico’s Fiber Artists.

Ashley Blaine Featherson & Logan Browning

Ashley Blaine Featherson shared a photo on Instagram wearing Zvelle and fellow co-star, Logan Browning wore Faye Bentahar this past weekend at a private Netflix party. The Dear White People actress accessorized her all black look with Zvelle's Cleo Heels in Black ($417, www.zvelle.com) while Logan posed in Faye Bentahar's Indunn jumpsuit (www.fayebentahar.com) 

Here is a closer look at the Zvelle's Cleo Heels in Black.

Apparel Holiday Sales 2017

How many days until Black Friday?  Not that many.  Well, that depends on when you are readying this blog post.

Black Friday is November 24, 2017.  Keep in mind, some clothing stores start earlier with online and in-store deals & promotions.

• Black Friday Fashion Sales 2017

How many days until Cyber Monday?  A few more days than you have to wait until Black Friday.  The online apparel holiday sales kick off cyber week on Cyber Monday November 27, 2017.

• Cyber Monday Fashion Sales 2017

Below are a few fashion sales you may find to be of interest for the holiday shopping season:

Express Black Friday 2017 Clothing Deals

Social Media Coordinator in Theory

In theory, social media coordinators are critical to fashion business success in the modern world.  Getting your brand published in a trade newspaper or fashion magazine is only half the battle.  In the age of the internet, social media is equally or more critical.

Social media in the fashion industry refers to how brands in the named sector connect with their target market through social media outlets such as Facebook, Pinterest, Instagram, and YouTube.

There's no avoiding it: social media has become not simply a hobby.  It's part of our everyday lives, including being a important part of some of our jobs.

Here is an example of a relevant career move at the Theory fashion brand.

Theory has hired Erin Reimel as Social Media Coordinator. Erin was formerly Beauty Assistant at Glamour and will continue to write freelance alongside her new role.  When I first started in the industry their was no such thing as a social media coordinator (yes, I am too old).

What’s the hottest trend in fashion right now?  Maybe it's "social media".

What are fashion companies doing to look amazing online?

Step one, create a profile on the Fashion Industry Network.

What are the best social media platforms for fashion companies?

WHITE: PALETTE, PRISM, POSSIBILITY

Initiatives in Art & Culture (IAC) announced the agenda for its roster of presenters at its 19th Annual Fashion + Design Conference, entitled “White: Palette, Prism, Possibility,” taking place November 10 & 11, 2017. The event also will feature a reception at 6:30 p.m. on Friday, November 10, at the Shinola Flagship in Tribeca (177 Franklin St.) with remarks by Shinola President Jacques Panis.

The conference will feature presentations on design innovation, color theory, advancements in materials technology, fashion history, fashion photography, diversity on the runway and broadened conceptions of beauty, updates on the jewelry industry, an extensive review of the state of the bridal industry, and business advice, strategies, and solutions from leading authorities and industry experts.

Agenda Updates

Valuable Fashion Resources

When researching general information where do you turn?  Google & Bing are obvious first choices if you plan on finding answers to your questions online. 
However, what if your questions are continuously on a specific subject.  Do you possibly have a favorite resource that specializes on that particular subject.  If you know your question is specifically regarding clothing, shoes, textiles, etc., where do you begin your search.  To be honest, you probably still turn to Google or Bing (that is where I go first also).  

Where does the Google & Bing website usually take us when we enter a search that is of relevance specifically to fashion?  

Well, this changes from time to time because both of those companies are continuously attempting to improve search results.  Algorithms and optimization is a continues game for the search engines.  Therefore, the search results for a particular query change continuously.

Not always, but the search engines often direct us to fashion magazine websites.  For example, you may be led to fashion magazines such as Vogue, InStyle, Marie Claire, or GQ.  Or you may be taken to women's fashion sites such as WWD or websites such as Refinery 29.

Fortunately, Bing & Google will also guide members of the apparel industry and consumers to industry specific websites such as the one you are reading now (ApparelSearch.com).

Irreplaceable BC Watches

BC Watches has proudly announced that they are offering an astounding 60%+10% discount plus 1 extra Italian genuine leather straps with the butterfly clasp to its customers via Kickstarter. The Barcelona based Spanish watch company will launch a crowdfunding campaign via Kickstarter next Wednesday 1st and backers of that campaign will be able to reserve their watches on these special discounted rates. Founded by Bruno Caldarelli, a seasoned Italian watch and jewelry dealer who from many years resides in Spain, the company has made a name for itself in the industry with the finest range of luxury watches inspired by the racing world of Formula 1.