North American workwear brand Dickies has appointed London based Canoe to handle all UK PR and Publicity with immediate effect.
Since the company’s introduction almost 100 years ago, workers from all walks of life choose
Dickies as their number one choice when it comes to durable, functional, rugged garments. Whether tattoo artists, skaters, custom bike builders or construction workers, its thanks to this vast workwear heritage and adoption of the brand through different subcultures that Dickies has become so much more than clothes just to work in.
Canoe will handle all on-going PR and influencer outreach for Dickies Life, the brand’s lifestyle offering which includes a range of hardwearing and contemporary menswear, womenswear and accessories.
Through its dedication to innovation and continual customer contact, Williamson-Dickie Mfg. Co. has transformed itself from a small bib overall company to the largest workwear manufacturer in the world. Sold in every state in the U.S., Dickies now offers a broad spectrum of work garments ranging from work pants and work shirts to denim jeans and women's workwear. Since its beginnings in 1922, every piece of Dickies workwear has stood for the quality, toughness, and pride that embodies the spirit of the American worker.
Learn more about Dickies here on Apparel Search.
Learn more about Canoe PR services for clothing brands.
