Have you heard that Under Armour is planning to launch a new brand focusing on sportswear? Yes, they appear to be launching a sub-brand for the company.
On June 2, 2016 Tim Coppens was announced to be the
Executive Creative Director of UAS™. This is a new modern American
Sportswear Brand from Under Armour.
UAS is a new label featuring fashion-driven performance
sportswear. It is designed to capture the existing opportunity of a collection
that goes beyond the comforts of casual active wear and the trusted
functionality of innovative athletic wear. UAS blends these elements with
Coppens’ elevated style and aesthetic direction. The result is a fresh, new
world for modern American sportswear with a nod to the classics.
Fashion designer Tim Coppens, widely known for his work on
his namesake collection, is announced today as Executive Creative Director of
UAS™, Under Armour Sportswear. Coppens will
oversee creative direction for the new brand from Under Armour launching in Fall
2016.
“I am thrilled to be working with Tim. I knew he was the
right creative director for UAS because of his unique experience working with
both performance brands and true, high-fashion labels,” said Senior Vice
President of Sportswear at Under Armour, Ben Pruess. “His understanding of both
worlds and ability to craft a creative expression to capture this is truly
remarkable. Together, we are creating a unique collection for the Beyond
Ambitious generation – the young and determined professional. UAS is optimized
for their life, helping them rise above the variable conditions of every
day.”
UAS embodies the spirit of Under Armour’s east coast
heritage, its Founder and Chief Executive Officer Kevin Plank, and its team of
elite athletes and ambassadors. The brand aims to empower a new generation of
ambitious young professionals driven to succeed in their personal
pursuits.
“There is a desire for something new; a new twist on an
American sportswear brand that allows the ambitious generation to go longer,
faster and harder with intuitive product and a modern style,” said Coppens. “Under
Armour is in a unique position to take on the task of defining this space
with an authentic east coast sports and innovation brand footprint that is armed
to enter the lifestyle market.”
Retail distribution for UAS will include UASportswear.com,
select fashion retailers and Under Armour Brand Houses in Chicago and New York.
UAS in Fall 2016 will include men’s and women’s apparel, footwear and
accessories.
For more information on UAS, please follow Under Armour
Sportswear on Facebook, @UAS on Instagram, Twitter and Snapchat and visit
UASportswear.com.
Available Fall 2016, UAS is a Fresh Take on American
Sportswear, Forged from the Field and Built for Life.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance
footwear, apparel and equipment, revolutionized how athletes across the world
dress. Designed to make all athletes better, the brand's innovative products are
sold worldwide to athletes at all levels. The Under Armour Connected Fitness™
platform powers the world's largest digital health and fitness community through
a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.
The Under Armour
global headquarters is in Baltimore, Maryland. For further information,
please visit the Company's website at www.uabiz.com.
Is there a difference between sportswear, activewear, and
fitness apparel? That is a good question. Apparel Search has tried to clarify
the differences, but we are not sure that we have it 100% correct. If you have
knowledge on the subject, you can add your comments on this post regarding what
you believe the answer is to the following questions.
Thank you for taking the time to read our sportswear fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
