10 Tips for Promoting Your Fashion Brand

Promoting a fashion brand effectively requires a strategic approach that encompasses online and offline marketing tactics. Here are ten essential steps to successfully promote your fashion brand:

1. Define Your Brand Identity:

Before promoting your brand, establish a strong and cohesive brand identity. Define your unique selling proposition, target audience, brand values, and aesthetic. Make sure your brand identity is consistent across all promotional activities.

2. Create Compelling Content:

Develop engaging and visually appealing content showcasing your clothing line. High-quality images, videos, blog posts, and social media updates are essential to capture attention and communicate your brand's story and style.

3. Leverage Social Media:

Utilize popular social media platforms such as Instagram, Facebook, Pinterest, and TikTok to showcase your products. Post regularly, engage with your audience, collaborate with influencers, and use relevant hashtags to increase visibility.

Marketing for Fashion Designers and Clothing Brands

The Power of Marketing for Fashion Designers and Clothing Brands: A Guide to Success

In the ever-evolving world of fashion, where trends come and go like the seasons, the role of marketing cannot be overstated. Whether you're a budding fashion designer or an established clothing brand, a robust marketing strategy is essential to propel your creations into the spotlight and connect with your target audience. In this article, we'll explore why marketing is vital for fashion designers and clothing brands, the importance of partnering with a good marketing agency, and how to effectively work with a public relations agency to promote your fashion business. We'll also provide a list of some prominent marketing agencies specializing in the fashion, footwear, and accessory industries.

The Significance of Marketing for Fashion Designers and Fashion Brands:

Building Brand Identity: Effective marketing helps fashion designers and brands establish a unique and recognizable identity. It allows you to define your brand's style, values, and mission, making it memorable in the minds of consumers.

How Fashion Licensing Works

Fashion licensing is a business arrangement where a fashion brand grants permission to another company (the licensee) to use its brand name, logo, designs, or other intellectual property to create and sell products. This allows the licensee to leverage the brand's reputation and recognition to market and sell products, while the licensor (the fashion brand) earns royalties or fees for granting these rights. Here's how fashion licensing typically works:

Identification of Brand and Potential Licensee:

The process begins with a fashion brand (licensor) identifying potential categories or products that could be licensed. For example, a clothing brand may consider licensing its name and designs for accessories like handbags, shoes, or fragrances.

The brand then searches for potential licensees—companies with the expertise and resources to produce and distribute the licensed products. These can include established manufacturers, retailers, or specialty firms.

Negotiation and Agreement:

The licensor and potential licensee engage in negotiations to define the terms and conditions of the licensing agreement. This includes the scope of the license, the specific products or categories covered, the duration of the agreement, and financial terms.

Financial terms often involve royalty payments, which are typically a percentage of the licensee's sales of licensed products. There may also be upfront fees, minimum guaranteed payments, or a combination of these.

Investing in Small to Mid-sized Luxury Fashion Brands

Looking for an investor?

Clavius will collaborate closely with its portfolio companies to enhance their value, streamline operations, and promote growth. 

Clavius, an avant-garde fashion fund, proudly announces its mission to discover and nurture the finest luxury brands. Capitalizing on the growing demand for quality and distinctive style in the luxury market, Clavius harnesses esteemed heritage and design prowess to create a legacy.

Tranoï Fashion Event January 2022

Tranoï for this upcoming men's edition taking place from 21 to 23 January 2022 at the Palais de Tokyo!

An event dedicated to designers with a creative approach. Only 50 designers selected by TRANOÏ and the Fédération de la Haute Couture et de la Mode (FHCM), organizer of Paris Fashion Week®.

A few of the fashion designers & fashion brands planned for attendance are as follows:

Clothing Lines, Racks, Brands | Clothing Terms

Time to learn more about clothing industry terminology.

Terminology is the study of terms and their use. Clothing terms are words and compound words or multi-word expressions that in specific contexts are given specific meanings—these may deviate from the meanings the same words have in other contexts and in everyday language.  Fashion terms are relevant to clothing & clothing industry topics.

Macy's G-III Agreement for DKNY Women's Apparel and Accessories

Macy's and G-III Sign Exclusive Agreement for DKNY Women's Apparel and Accessories

Macy's, Inc., one of the nation's premier retailers, and G-III Apparel Group, Ltd., a leading manufacturer and distributor of apparel and accessories under licensed brands, owned brands and private label brands, today announced an agreement under which Macy's will serve, beginning February 2018, as the exclusive U.S. department store for sales of DKNY women's apparel and accessories.

Under the agreement, Macy's exclusivity covers DKNY women's apparel, handbags and shoes, in addition to women's and men's outerwear and swim, which will be available at Macy's locations nationwide and on macys.com. Macy's and G-III will work closely on brand extensions and exclusive products that build upon the founding principles of the iconic New York-based brand. The agreement also plans for increased and enhanced DKNY shop-in-shops in Macy's stores.

"We want to create partnerships that offer our customers products and experiences that they can find only at Macy's, and DKNY is a fashion-first brand we know our customers love," said Jeff Gennette, president and chief executive officer of Macy's, Inc. "By offering exclusive access in key categories, we are confident that DKNY will quickly become one of our top brands. 
Their remarkable global recognition combined with our expansive footprint make Macy's and DKNY a perfect partnership."

"We believe that Macy's is the ideal partner as we implement our strategy for DKNY to be the premier brand in the world for women's apparel and accessories," said Morris Goldfarb, chairman and chief executive officer of G-III. "We have worked well with Macy's in the past with respect to our portfolio of brands and we are confident that this partnership with Macy's will help DKNY flourish and capture market share."

G-III will continue to operate the freestanding global DKNY stores and DKNY.com. G-III also will maintain DKNY's agreements with international license partners and distributors outside of the United States. Products outside the exclusive categories and products distributed by DKNY's various licensees under other categories in the DKNY family will continue to be sold to a broad range of department stores, including Macy's.

About G-III Apparel Group, Ltd.


G-III is a leading manufacturer and distributor of apparel and accessories under licensed brands, owned brands and private label brands. G-III's owned brands include Donna Karan, DKNY, Vilebrequin, Eliza J., Andrew Marc, Marc New York, Bass, and Jessica Howard. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, Kenneth Cole, Cole Haan, Guess?, Vince Camuto, Ivanka Trump, Kensie, Jessica Simpson, Levi's and Dockers brands. Through its team sports business, G-III has licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Hands High, Touch by Alyssa Milano and more than 100 U.S. colleges and universities. G-III also operates retail stores under the DKNY, Wilsons Leather, Bass, Vilebrequin and Calvin Klein Performance names. 

About DKNY

DKNY is one of the world's leading fashion brands. From the house founded by Donna Karan in 1984, DKNY emerged in 1989. The company designs, markets and distributes collections of apparel, accessories, footwear and select licensed product with distribution in free standing stores and select department and specialty stores globally. The label continues to merge modern tailoring with sophisticated ease, celebrating the aspirational and practical spirit of New York. Acquired by G-III Apparel Group in December 2016, the company continues to be recognized as one of the most heralded names in American fashion.

About Macy's, Inc.


Macy's, Inc. is one of the nation's premier retailers. With fiscal 2016 sales of $25.778 billion and approximately 140,000 employees, the company operates more than 700 department stores under the nameplates Macy's and Bloomingdale's, and approximately 125 specialty stores that include Bloomingdale's The Outlet, Bluemercury and Macy's Backstage. Macy's, Inc. operates stores in 45 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com, bloomingdales.com and bluemercury.com. Bloomingdale's stores in Dubai and Kuwait are operated by Al Tayer Group LLC under license agreements. Macy's, Inc. has corporate offices in Cincinnati, Ohio, and New York, New York. 

Thank you for taking the time to read our fashion brand and retailer news blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

SURPLUS by BRAVADO with Sami Miro

Bravado announces the launch of their collaboration with Sami Miro at SURPLUS by BRAVADO at South by Southwest® (SXSW®) from March 15- March 17.  SURPLUS by BRAVADO will take over the front space of the Music is Universal Showcase at iconic nightclub, Antone's. The retail space will offer SXSW consumers a customizable patch/army jacket shop as well as the first look at limited-edition collections and merchandise.

Bravado, UMG's industry-leading merchandise and brand-management tapped vintage fashion designer/curator Sami Miro to design a curated collection of elevated and deconstructed apparel, inspired by their artists.  A rising designer among music and fashion insiders, her designs have been seen on everyone from Selena Gomez, Kendall Jenner, Hailee Steinfeld to Gigi Hadid. Bravado sought out Sami to bring her unique sensibility and vision to the collection, re-imagining the aesthetic for artist apparel for fans of both music and fashion and will celebrate this collaboration Thursday March 16 at an exclusive Bravado X Sami Miro Cocktail party.

The Sami Miro collaboration is limited-edition collection comprised of 3 styles of army jackets Sami customized for Bravado artists. It will retail for $300 and be available exclusively at SURPLUS by BRAVADO at the Music is Universal Showcase until it launches on Bravado.com for $400 on March 20.

ADDRESS:

Antones Night Club

305 E 5th St,

Austin, TX 78701

HOURS:

Wednesday, March 15 11:30am-5pm

Wednesday March 15 8pm-2am

Thursday March 16 12pm-5pm

Thursday March 16 8-10

Friday March 17: 12p-4p

Learn more about about Sami Miro at Sami Miro and Sami Miro Vintage.

Siro Miro Vintage

10 New Urban French Labels

Here you can discover the profiles of the 10 new urban French labels who could be the leading brands of the future.

There was a huge amount of success for the Who's Next & Citadium project, with more than 170 applications sent in by young urban French labels via social media in just 10 days.

It was above all the quality of the applications that impressed the Who's Next and Citadium jury who got to together on the 19th of December in order to select the 10 young urban French labels who would continue on this adventure.

Discover the profiles for this new wave of designers.  Urban French creation is beautiful, imaginative, ambitious... Get your dose of positive energy for the start of 2017 and go and meet the 10 winning labels.

BANDIT CAT - designer Thomas Louzoun

CHRISTELLE NOEL - designer Christelle Noel

HELMUT PARIS - designer Camille Vernier

KANOUSH - designer Alfred Brunet

LA BOBETTE - designers Pauline Guyau and Julia Jais

LA GEOMETRIE - designer Paula Murillas

MIZE - designer Jean-Philippe Appel

NORTH HILL - designers Michael Friggit, Christophe Van Waetermeulen and Zihad Dubois

PRELUDE STUDIO - designer Kevin Abdoul

SEAS - designer Quentin Alves

WEYZ CLOTHING - designer Rémi Trouillet

Here is an amazing & funny fashion video from La Bobette.

Learn more about each of these fashion brands and designers at the Who's Next website.

Fashion Model Nina Agdal Wears Chan Luu & Project Social T

The beautiful Nina Agdal was photographed wearing Chan Luu and Project Social T yesterday in Los Angeles! The Sports Illustrated model accessorized the Project Social T Drewry Pocket Tee ($44) with her Chan Luu Diamond Shark Tooth Necklace as she made her way through LAX (price available upon request, www.chanluu.com; www.projectsocialt.com).

You may also have interest in the following two blog posts:

Nina Agdal Wearing Chan Luu Fashion

Swimwear Brand Revealed: Sports Illustrated 2014 Swimsuit

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Primari and Kira Pizzingrilli Australian Fashion Brands

Introducing Primari and Kira Pizzingrilli. 

Both brands are Australian owned and made fashion brands!

Primari focuses on luxurious leather and takes pride in offering effortless and well-crafted basics with modern lines that enhance and compliment a woman's existing wardrobe. 

Kira Pizzingrilli is a Central Coast based women's clothing and textile print designer, set to make her mark in the industry with the launch of her self-titled label. Kira strives to maintain a modern design aesthetic whilst complementing a classic feminine silhouette. Her garments accommodate for a range of women including the more adventurous fashion savvy shopper to those with a more conservative style.

Yes, Austria is making a mark on the world of fashion.

Sequential Brands First Quarter 2016 Growth

First Quarter 2016 Results for Sequential Brands shows revenue growth.  The fashion brand licensing company is moving in a positive direction.  Total revenue for the first quarter ended March 31, 2016 increased to $34.0 million, compared to $13.6 million in the prior year quarter. Adjusted EBITDA for the first quarter was $16.7 million, compared to $8.0 million in the prior year quarter. On a non-GAAP basis, net income for the quarter ending March 31, 2016 was $2.5 million, or $0.04 per diluted share, compared to $1.3 million, or $0.03 per diluted share, in the prior year quarter. On a GAAP basis, net loss was $(1.1) million for the first quarter, or $(0.02) per diluted share, compared to net income of $1.4 million, or $0.04 per diluted share, in the prior year quarter.  

You can see more information such as tables for a reconciliation of GAAP to non-GAAP measures in the investor relations section of their website.  See their press release for more information.

Sequential Brands Group believes that great brands are built one step at a time. They also need great people to help nurture and grow them.  They have gathered a group of seasoned experts ranging from consumer design, product development, marketing, branding, licensing, digital media, and PR to work with all their brands.

Their experts, who span multiple consumer sectors, act as a catalyst to increase value through brand design, innovation, and extension through their licensing model.  A well-defined, strategic philosophy and mission statement promotes, supports, and protects Sequential Brands Group most valuable asset which is their owned brands.

Learn more about Sequential Brands Group.

Thank you for taking the time to read our fashion industry news. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Top Trends with Lime & Vine: All White

It’s almost time to bid farewell to spring and summer, but this fall we’re not rushing to get into our go-to dark digs.  Instead, we’re keeping spring fever alive and well with our favorite seasonally cyclical shade of sartorial freshness: pure white. Lime & Vine, an L.A. based women’s contemporary brand, has released a collection filled with the stalwart shade in scuba, suede and bonded fabrics to bring a little white-hot ease to this year’s seasonal shift.

Lime & Vine puts an emphasis on creating ready-wear clothing—enabling tailored everyday, effortlessly cool outfits for fashion-girls on-the-go. And although whites for fall may not be totally groundbreaking, Lime & Vine designs the pure white hue into versatile textiles with cool, clean cuts and contrasting zipper detail. With a range of hoodies, jackets, joggers and basic tops, Lime & Vine makes finding the perfect all-white outfit simple.

From L.A. to New York, Lime & Vine designs comfortable, bright white hoodies, pants and tops in high-quality textiles at affordable prices—ranging from basics at $45USD to jackets reaching $200USD!

Find them on Instagram @limeandvine, and check out these all-white looks and much more at LimeandVine.com today!

White fashion is trendy at the moment.  Learn more about fashion colors here on Apparel Search.

Amazon Private Label Fashion

Is it true that Amazon is pushing forward to expand a private label apparel program?

Amazon has reportedly launched seven private label fashion brands and up to 1,800 new products ranging from men's suits to women's accessories to children's clothing.  Its own trademarked brands include Franklin & Freeman, Franklin Tailored, North Eleven, Scout + Ro and Society New York.

Engadget reported, “Trademark searches reveal that Amazon owns the trademarks on the brands, and it recently posted job listings hinting that it may start its own clothing line.” View the entire Engadget Amazons Private Label Fashion article. 

It has been reported that Amazon makes a higher profit on apparel then on electronics.  However, only approximately 15 percent of Amazon's active customers ever buy clothing and accessories on the site.  Clearly Amazon wants to increase the amount of fashion sold on the site.

The Engadget article also mentions that Amazon has “partnered with fashion brands like LaCoste, Camper and DKNYC. However, the company's VP of fashion, Jeff Yurcisin, said at a retail clothing show last year that "when we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that."  For that point of view, we'd expect many of Amazon's private label products to be in the same style as certain name brands.”

It appears that Amazon hasn't promoted the apparel venture as of yet.  Most likely they are getting organized more before official marketing campaigns launch (if any).

Amazon has also been scooping up online fashion stores, like ShopBop, MyHabit, and EastDane.

How will the Amazon private label fashion growth impact the apparel industry?

Learn more about private label apparel in our terms section.

View some of the Amazon private label fashion brands Franklin & Freeman, Franklin Tailored, North Eleven, Scout + Ro and Society New York.

For further research, you may want to read the following news articles:

Amazon 7 Private Label Brands (Business Insider)

Amazon Hiring for Private Label Fashion Brands (Business Insider)

Amazon Direct Private Label Push (WWD)

Amazon Fashion Brand (Fortune)

Amazon Private Label Brand (Racked)

The trademarked brands range from women's scarves and cold weather gear (North Eleven) to women's workwear (Lark & Ro) to a new source for draped cardigans (James & Erin). Also shop clothes for kids (Scout + Row), men's shoes (Franklin & Freeman), and $250 men's suits (Franklin Tailored).

Here is a bit more about some of the Amazon private label apparel collections:

Lark & Ro is for women constantly on the move, who want to look stylishly pulled together from day to night. Practical yet polished, this brands wardrobe essentials are the perfect solution for those navigating busy mornings, a hectic work schedule, and a full roster of after-hours and weekend events.  Their purpose is to simplify your life by serving up effortless style when you need it most.  The Lark & Ro collections consist of pretty, versatile pieces with a classic yet modern look. We love a great dress because it’s an easy, one-and-done outfit for women on the go. Each season, Lark & Ro offers plenty of choices in figure-flattering shapes, including fit-and-flares, wrap styles, structured sheaths, and more. They pay extra attention to the fine details like beautiful draping and soft pleats, which give their dresses something special.  Lark & Ro is also the busy woman’s resource for seasonal must-haves—from summer tops to winter coats—plus fresh takes on the latest silhouettes. The brand designers source fabrics that will hold up all day, so creasing or wrinkles are a non-issue, and caring for our pieces is a breeze.  Most importantly, they aim to deliver top quality at accessible prices you’ll love, season after season.

Scout + Row for kids.  Scout + Ro outfits girls and boys ages 4 to 14 with confident, comfortable, ready-for-anything clothes, so they can make the most of every hour between breakfast and bedtime.  The Scout + Ro collection is full of soft, easy-to-wear styles that both children and parents will love.  They aim to help curb the craziness of hectic mornings by providing kid-friendly options: Practical, versatile clothing that’s easy for young ones to pull on and off themselves, plus mix-and-match pieces that inspire fun, fresh combinations.  Scout + Ro is not only your go-to clothing resource for daily essentials but also every event on your child’s social calendar. You’ll find casual hoodies, tees, polos, and track pants for school days and play dates, as well as skirts, sweaters, and khakis for music recitals, holiday parties, and other special occasions.  Regardless of whether your kids need lightweight shorts or a cozy cardigan sweaters, you’ll find options in stock year-round to make sure they’re covered and content.  Scout + Row clothes stand out thanks to playful prints, stripes, and bright colors, but the designers also take care to design pieces that won’t be in today, out tomorrow. Scout + Ro also continually strives to provide exceptional value, with high-quality and easy-care fabrics that have the durability to live up to your high-energy, hard-playing kids.

Learn more about these brands and their other brands at the Amazon.com website.  You can also learn more about Amazon clothing here on Apparel Search.

If you would like to shop for other international brands, Amazon offers them as well.

Learn about other fashion brands & designers here on Apparel Search.

Thank you for taking the time to read our fashion retailer blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Tranoï New York 2016 Fashion Brands

TRANOÏ has informed us that they are thrilled to welcome the following brands to The Tunnel for the first time at Tranoï New York during NYC market week.

Brandon Sun

New York-based luxury fur outwear and ready-to-wear label, Brandon Sun will debut at Tranoï New York with a collection that amplifies the signature cool girl aesthetic in a display of slick hardware, punk inspired studding, and insouciant furs. Entitled “Mnemosyne”, the collection finds inspiration amongst the post-punk influenced subcultures of London during the 1970s. Iconic rock bands, such as Siouxsie and the Banshees, and their motivation are resoundingly parallel to our own disaffected youth. 

“Mnemosyne” rebels against normalcy – it is the insistence of individuality and independence. Brandon Sun captures this through a collage of mink – shredded, printed, and deconstructed; luxurious navy dyed Russian sable; ultra cozy merino shearling and silky lamb fur. The uniquely singular approach to fur by Brandon Sun is the translation of intellectually avant-garde concepts into tangible pieces for real life.

Byronesque

Byronesque, the leading authority in contemporary- vintage fashion and subculture has teamed up with Life in Perfect Disorder to create a limited edition collection of premium vintage T-shirts featuring a dream team of designers. This collection is an anti-fast fashion homage to vintage designers from 20 years ago or more who changed the course of fashion for the better; from the likes of the Antwerp Six, Yamamoto, Westwood to Montana or Kawakubo to name a few. The hard-to-find t-shirts have been carefully sourced by one of Byronesque’s vintage specialist partners, Patrick Matamoros of Chapel NYC. The designs capture the iconic history of each designer in more detail. A portion of sales will be donated towards a fashion student’s graduate show to encourage the next generation of designers to be as imaginative as our fashion heroes. Attendees won’t be able to miss this presentation right at the entrance of Tranoï New York and will even have the chance to get captured in the designer T-shirt of their choice.

Katie Gallagher

Katie Gallagher is celebrated for her attention to detail, superior craftsmanship, and creativity. This Fall/Winter 2016 she debuts at Tranoï New York with her second all-black collection entitled “Veiled”, in which she combines bold leather jackets and military inspired trousers with delicate lace, cashmere, rompers and long slitted silk skirts. Gallagher is inspired by black, the hue that has no hue. Secretive, unknown, mysterious. Black, the darkest color yet the color with no color at all, represents both full absorption and complete absence of light, evil and elegance, beginning and end, a completed cycle.

Gallagher’s monochromatic collection relies heavily on textures and subtle details, featuring elements of gothic architecture, stained glass, and Harry Clarke illustrations. Recalling her initial and first all black collection of Spring Summer 2010, Gallagher’s latest collection includes reworked pieces from SS 2010, completing her line’s cycle. Stained glass-inspired lace textures and hairpieces recall cathedral elements, graveyards, and old Catholic rituals. Gallagher pairs twisted seams and twill tape with velvet ribbons and zippers, defining her Fall/Winter 2016 collection.

Photography: Balarama Heller and Israel Veintidos

See more fashion brands that are attending Tranoï New York.

Fusing the perfect blend of European avant-garde with American contemporary casuality, Tranoï New York takes a more personal approach and more private view of its exclusive brand selection, sourced worldwide.

Tranoï New York Fashion Brands to Watch

Adhering to centuries-old practices, harnessing artisanal skills and respecting natural resources and materials, the following brands, presenting at Tranoï New York during Market Week this month, represent preserved methods and excellence in traditional savoir-faire - merging community and culture with the contemporary class.

ZEUS+DIONE

With creativity, design and culture at its core, Zeus+Dione was born from a passion to revive and redefine the local craft of artisans all over Greece, producing pieces that go beyond tradition, exceptional quality and fashion.

EUROPEAN CULTURE

Italian-brand, European Culture, garments are created by sewing and mixing different natural textiles that are then immersed in large filled of dye for four hours. Working closely together, a creative team and a group of product technicians explore and experiment with new solutions, in a bid to improve their historical “garment dye” method.

FILIP + INNA

Inspired by tradition, intertwined with the contemporary, Filip + Inna creates garment from the ancient techniques of weaving, embroidery and beadwork from different indigenous groups of the Philippines.

FURLAND-ANGELSSHARE

The family behind the founders of FurLand include talented artisans, artists and architectures. Designed in Russia, a country with historical roots of fur hats making, FurLand hats and accessories are produced at their own factory in Moscow, adhering to all the features of historical production.

Learn more about Tranoï New York February 2016.

You will find more than traditional 'savoir-faire' at Tranoï New York.

Thank you for taking the time to read this fashion event blog post. We hope that you have found the information about some of the fashion brands attending this event to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Trendy Fashion Brands for Your Review

Are you curious to find an interesting new fashion brand?  Below are a few that we think that you may want to learn more about.  Actually, some are not entirely “new”, but they are worth a second glance if you have visited their sites in the past. 

If you work in the apparel industry and would actually like to meet with the company behind these brands, you may be able to find them at the next MAGIC Trade Show events.  For your convenience, we have listed some of the trade shows next to the brands.  However, you should check with the brand or the trade show organizer to double check if you are making a special trip to meet one of the companies.

Photos: Haute Rouge

Women’s Fashion Brands:

Honey Punch

Kozakh

On the Road

Haute Rouge

Erimish

Molly Bracken

Little J Headbands

   Learn more about women’s fashion brands.

Men’s Fashion Brands of interest:

OppoSuit

Two Guys Bow Tie

OppoSuit

Two Guys Bow Tie

MNKR1

WoodRoze

NO&YO

Sorel

Bellfield Clothing

Superdry

   Learn more about men’s fashion brands.

Children’s fashion brand are also a hot topic for the industry.  You can find the majority of these brands at trade shows as well.

Baby Beast may be able to find them at the playground trade show.

Hello Apparel at playground

Lanoosh at playground

Chelsea and Chester at playground

Polo Kids at FN PLATFORM

   Learn more about children’s fashion brands.

If you prefer to evaluate shoe brands, you may have interest in the following group of exciting footwear companies.

Claetyn Wood at FN PLATFORM

Papucei at FN PLATFORM

Raphaella Booz at FN PLATFORM

Conhpol at FN PLATFORM

Old Soles at FN PLATFORM
Sorel

Musse & Cloud

Maruti 

You may want to also visit the popular brands page to learn about additional resources of interest.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Cropp Fashion

The youth brand Cropp was founded in 2004 and its products are addressed to people who value relations with peers and who want to manifest their independence through clothing.  Thanks to the cooperation with renowned partners Cropp stores offer products of the following brands: MITCHELL & NESS, KOMONO, SHARPIE, as well as NEW BALANCE and CONVERSE shoes.

Cropp is a partner of many events addressed to artists and young people who indulge their passions. Lately the brand supported, among others, Cropp Tattoo Konwent – an event which attracted artists and fans of tattoo art from all over the world, and the Urban Forms Festival in Łódź which promoted street art.

LPP is a company with an international reach, which has been successfully operating in the clothing industry for over 20 years. They manage five recognizable brands: RESERVED, Cropp, House, MOHITO and SiNSAY.  Through their network of nearly 1600 stores,  they reach millions of customers in Europe, as well as in the Middle East.  They offer jobs for 20000 employees in their offices and sales structures e.g. in Warsaw, Gdańsk, Hamburg, Shanghai, Prague, Moscow, Kiev and Budapest. 

Eco-Chic and Socially Conscious Fashion Brands

Consumers are increasingly concerned with the integrity of the clothing, footwear, and accessories that they purchase. Whether they are searching for organic cotton and vegan leather, or supporting a brand with a philanthropic business model, they know that what they wear is a statement regarding what they care about.

"Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions,” said Amy Fenton, global leader of public development and sustainability, Nielsen. “This behavior is on the rise and it provides opportunities for meaningful impact in our communities, in addition to helping to grow share for brands." (Source: Nielson, 2014)

There is a growing collection of socially conscious brands attending the MAGIC trade show.  You should plan to attend the next event to see the eco-chic brands that will be in attendance.

Mark your fashion calendar for February 16-18, 2016.  The event will be at Las Vegas & Mandalay Bay Convention Centers.

You should also note that Sourcing at MAGIC opens February 15^th.

Some of the socially conscious brands may include: Eileen Fisher - The Fisher Project, Half United, TOMS, The Giving Keys, Kamik, Amazonas, Natural World, Free People, Matisse, Goodwork(s) Make a Difference, Doodle Do, Monag Apparel, and others.

Learn more about MAGIC trade show in the events section.

Thank you for taking the time to read our fashion industry blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.