Cupshe Lifestyle Brand Swimwear

Cupshe, the California-inspired lifestyle brand known for its affordable beachwear and apparel, is dropping a new collection, Chase the Island Sun, today. This collection’s suits and loungewear, which are paradise-inspired with new design features, are available in time for warm-weather getaways this winter.

Two Piece Bikini Swimsuit Decisions

Decisions, decisions, decisions.

Finding the perfect fit is half the battle.  Choosing the color is the next challenge.

KOA Swimwear Runway Show 2018 Collection

KOA swimwear showcased their 2018 collection at the W Hotel in South Beach July 21st at 8pm.

KOA swim is a 100% reversible swimwear line that is the fruition of designer Kylie Genesoto’s perspective on what life should be: freedom to live in the moment...  Freedom to flip every uniquely reversible bikini into a new look while living in the moment knowing that every design is quality crafted to curve with your body. 

Beyond fashion, Kylie’s designs are known for their superior fit and feel.  Each bikini utilizes custom handmade elastic with plush dual-layered fabrics to effortlessly conform to the shape of every woman. 

Eva Longoria OYE Swimwear

Eva Longoria shared a photo of herself wearing OYE Swimwear on Instagram yesterday. The actress showed off her beach ready body wearing the Roman Plunge in white ($350 www.oyeswimwear.com). 

Photo courtesy of Instagram

Flattering Swimsuits at The Forum Shops at Caesars

Looking for the perfect way to make a splash this summer? Look no further than The Forum Shops at Caesars for eye-catching and flattering swimsuits in an array of styles. For a convertible look, the Casual Baneau at BCBGMAXAZRIA has removable straps and the Modern Chic long triangle top has a metallic look that perfectly complements sun and sand. A head-turning burst of color is perfect for pool season. Agent Provocateur has the Mazzy Orange, Pink & Black bikini or the Mazzy Pop Star swimsuit. The Shelby Red swimsuit is another can’t miss. M. Missoni has a ZigZag Print swim bikini or one-piece swimsuit that is ideal for poolside. Don’t forget the matching ZigZag Print beach bag. La Perla has a variety of swimwear styles, many featuring metallic accents. You’re sure to find ideal swimwear at one of the world’s largest H&M stores in the world. 

With a wide selection, you’ll find plenty of styles in solids, prints, florals and textures. For great men’s swimwear, Vilebrequin and Tommy Bahama are ideal.

La Perla

Learn more about The Forum Shops at Caesars here on Apparel Search.  Did you know that they are already a few years past their 20th Anniversary.

Swimwear Brand Revealed: Sports Illustrated 2014 Swimsuit

Last night the Sports Illustrated Swimsuit 2014 cover was revealed on Jimmy Kimmel Live.  Fashion models Chrissy Teigen, Nina Agdal and Lily Aldridge have been selected by SI to grace the cover.  Obviously this photograph will be all over the news, social media, and blogs today.  Normally, we like to stay away from writing about topics that will be over-publicized.  However, although the swimsuit issue is mostly about the "models", it is also about "swimwear".

Apparel Search obviously finds clothing or the lack of clothing to be important. Therefore, it is important for us to report on all issues relevant to swimwear.

The photograph was taken in the Cook Islands, late last October by photographer James Macari.

OK, we know the models, we know the photographer, but who made the swimwear (swim bottoms).

Does anyone know what brand of swimwear Chrissy Teigen, Nina Agdal and Lily Aldridge were wearing?



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Jogo by Pooneh Gives To Great Charitable Causes

Designer Pooneh Mohazzabi’s luxury swimwear lifestyle firm, Jogo By Pooneh, gives back one charity at a time. In April the firm participated in both the National Meningitis Association Gala 2013’s silent auction and the New Yorkers for Children 10^th Anniversary Spring Dinner Dance. Shoppers of the brand had until the end of April to email their suggestions for the next three charitable organizations Jogo By Pooneh will donate this year adding to their already lengthy list of charities.

Jogo By Pooneh’s charitable contributions this year included the New Yorkers for Children 10^th Anniversary Spring Dinner Dance. They donated a JOGO BEACH swimsuit, matching swim cover and a gift certificate for Jogo By Pooneh. The event raised a record $625,000 for New York City foster care by the assistance of major names in the fashion industry, celebrities, socialites and large supporters of the cause. New Yorkers for Children was founded in 1996 to provide the New York City foster care community with funds for needs including tutoring programs, college scholarships and job training.

“Give Kids A Shot” was the theme for 2013’s National Meningitis Association’s gala. Jogo By Pooneh donated a JOGO BEACH swimsuit and JOGO BEACH I - a compilation of the best of Bossa Nova and Samba music cd. This year’s silent auction raised funds for child vaccinations to prevent the contraction of meningitis – a horrible and life-threatening bacterial infection. According to the National Meningitis Association, an average of 1,500 Americans contracts the disease each year.

Giving is an on-going effort for the fashion firm. Brand devotees had until the end of April to help Jogo By Pooneh select the next three charities to donate to in 2013. Shoppers were encouraged to email suggestions as to which charities the company should donate to along with their reasons for the selections to info@jogobeach.com with “charity” as the subject line. The three charitable organizations selected by Jogo By Pooneh did not replace any of their preexisting charity relationships, but instead simply increased the efforts for the year.

Designer Pooneh Mohazzabi left a long career in banking for her passion for the fashion industry. Since the company’s inception, she’s involved the brand with plenty of altruistic efforts on both a local and national scale. Past charitable contributions of Jogo By Pooneh have gone to the Hurricane Sandy disaster relief, the Wildlife Foundation, Best Buddies International and the American Red Cross.

JOGO BEACH is a lifestyle brand producing chic and luxurious apparel, accessories and associated lifestyle products with fine craftsmanship. This line is a favorite of the rich and famous who frequently visit the Bridgehampton, New York flagship store, Jogo By Pooneh. The beach collection, JOGO BEACH delivers high quality fabrics and figure-flattering silhouettes via stunning swimwear. The gorgeous Cruise 2014 designs feature an undeniably international influence hailing from the beaches of Indonesia and Brazil. Pooneh is quite cosmopolitan herself having lived in several countries across the globe; she currently spends her time between New York, Bali and Rio. JOGO BEACH swimsuits feature Contemporary price points with designs selling between $195 and $400 retail.

Web Site: http://www.jogobeach.com

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