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Tuesday, June 18, 2013

Judy R Clark Fashion a Frock Coat

Award-winning Judy R Clark is the only Scottish fashion designer to land a coveted place on Wowcracy, the new crowd-sourced fashion platform supported by style-bible Vogue.

Through Wowcracy, Judy – who has created specially-commissioned pieces for Emeli Sande, Levi’s and Ford – must raise £4,000 in 90 days in order to produce a collection of exclusive Harris Tweed and Scottish lace frock coats.

Wowcracy is a revolutionary new online fashion buying platform which allows designers to sell exclusive access to them and their collections in a bid to raise the full amount needed to fund the entire production process of each item – including manufacturing the garments.

Judy’s project – entitled ‘Fashion a Frock Coat’ – will produce the Edinburgh-based designer’s first ready-to-wear line.

Judy said: “I receive emails every day from people asking where they can get hold of my garments or how they can order my designs.

“When I heard about Wowcracy I thought it was the perfect platform to showcase my work to a global audience. Through the site, anyone can buy in to my entire design process from start to finish.

“I am offering numerous parts of the journey, from a regular update email blog, limited edition postcards and prints of the designs, to a studio visit inputting in to the overall look of the garments, to of course owning one of my jackets including a ‘Frock Coat’ named in their honour.

“By using this crowd-funding approach people will essentially pre-order my creations and become part of my exclusive fashion brand.”

All the garments will be made in Scotland from Scottish textiles including traditional Harris Tweed from Harris Tweed Hebrides and lace from Ayrshire mill Morton, Young and Borland (MYB Textiles).

Judy added: “Wowcracy, which is also backed by Glamour magazine, is an excellent way for me to introduce more people around the world to my work.”  

To support Judy’s Wowcracy initiative visit: bit.ly/JudyWow

Wowcracy considered over 100 submissions from international designers, with Judy chosen as the only Scottish designer to take part.

Named Best New Designer at the Scottish Variety Awards 2012, Judy, originally from Fort William, has an already growing fan base across the globe.

After graduating from Edinburgh’s Heriot Watt University in 2006, she worked with legendary fashion designer Alexander McQueen before going on to launch her own label, and showing her Scottish-inspired works at high profile events such as ‘Dressed to Kilt’ in New York and ‘Tweed goes to Tokyo’ in Japan.

The ‘Fashion a Frock Coat’ range will consist of a limited number of garments. Twenty five male and twenty five female frock coats will be created, each numbered so the wearer can identify their own unique item.

Finally, two lucky people will become owners of a frock coat – one female and one male – named exclusively, complete with the signed design sketches of the garments.

Other limited edition items available to pre-order from Wowcracy include 200 opportunities to feature on Judy’s website as a contributor to the project (and receive her regular blog emails), 250 limited edition postcard packs featuring Judy’s design illustrations, 25 opportunities to work with the designer on the project in her Beaverhall Art Studio in Edinburgh and 20 hand-drawn sketches signed by the designer.

Wowcracy is an innovative online buying platform where consumers are encouraged to review various fashion designers profiles and lend support to a collection through the unique crowd sourced arrangement.  

For more information on Judy R Clark visit: judyrclark.com 

For more information on Wowcracy visit: www.wowcracy.com

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