Showing that bigger is better when it comes to celebrating swimwear, the 32nd annual Swimwear Association of Florida’s SwimShow witnessed a 15 percent
attendance increase as the show expanded to a full 550,000 square feet of
exhibition space taking up all four halls of the Miami Beach Convention
Center.
The
annual SwimShow, which took place July 19-22, 2014 in Miami Beach, FL, with the
support of the Miami Beach Visitor and Convention Authority, is the largest and
longest- running event of its kind, bringing together designers, vendors and
swimwear buyers from across the globe, helping swimwear lovers to find and enjoy
the latest looks in the coming months. The expanded show included a variety of
exciting new brands, positive reaction to the new layout and larger space for
women’s, men’s and kids’ swimwear.
“Always the highlight of
the swim season, we were thrilled to introduce a bigger and better-than-ever
SwimShow in Miami Beach this year. We welcomed new designers, a new floor plan
and new enthusiasm over the course of four action-packed days and nights,
celebrating the best of what this show and industry have to offer,” said Judy
Stein, Executive Director of the Swimwear Association of
Florida.
This
July nearly 10,000 people from 60 countries attended the SwimShow, enjoying
seminars on swimwear and lifestyle trends from PeclersParis, the world’s top
forecasting agency, an exclusive swimwear fashion show and featured amenities
that included a dry and braid bar, nail salon for quick touch-ups,
mini-massages, a metallic tattoo bar, an art portraiture bar, photo booths and a
tech lounge with a selfie station. And most importantly this year’s show
incorporated more space to look, mingle and appreciate the biggest selection of
swimwear brands under one roof.
“The
show this year was phenomenal for PilyQ. We exhibited in an area where people
could walk in and truly understand our brand. As a new label that was important
to us. Everyone loved the constant variety of food. We saw over 172 buyers at
the show and in a four day period – that is exceptional for us. There is no
other platform of for us to see the same variety of buyers from around the world
in such a short amount of time,” said Amber Delecce, owner of PilyQ
Swimwear.
Recognized as the most
important swimwear tradeshow in the world, SwimShow is the premier resource for
buyers from all swimwear categories, and caters to designer boutiques, resort
shops, specialty stores, surf shops, department stores, mass merchants and more.
This global trade show includes buyers, manufacturers, designers, corporate
personnel, press, bloggers, fashion consultants, stylists and other fashion
industry leaders.
“Miami Beach is the
perfect location for this one-of-a-kind event and we always enjoy making a
splash with swimwear on the east coast,” said Stein. “The 2014 show brought the
house down from start to finish, showcasing style, color, creativity and fun.
Proving once again that ‘Swimwear begins in Miami Beach!’”
Brands featured this year
include: 120% Lino, A. Che, Agua Bendita, Agua de Coco, ále by Alessandra,
Amuse, Angel & Miosotti, Ank, Anna Kosturova, Badgley Mischka, Barraca Chic,
BCBGeneration, Beach Bunny, Beach Riot, Betsey Johnson, Cecilia Prado Mare, Cia
Maritima, Despi, Dfly, Eberjey, Gottex, Gypsy 05, Hipanema, Hope, Jen's Pirate
Booty, L*Space, Lauren Ralph Lauren, Lenny Niemeyer, LeSwim, Letarte, Maaji,
Magaschoni, Maryan Mehlhorn, Melissa Odabash, Meskita, Milly, Mink Pink, Nanette
Lepore, O’Neill, OndadeMar, Robyn Lawley, Seafolly, Shoshanna, Tory Burch, Trina
Turk, Vitamin A, Wildfox, and many more.
About the Swimwear
Association of Florida
Founded in 1982, the
Swimwear Association of Florida produces and organizes SwimShow, the
longest-running and largest annual swimwear trade show. Located at the Miami
Beach Convention Center, the event features over 3,000 lines, attracts thousands
of attendees and is recognized as a global industry leader in trends, news and
business transactions. For more information, please visit www.swimshow.com
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