Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.





Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Thursday, October 30, 2014

Fjällräven Down Experts

Are you down for learning how to stay warm and stylish this winter?

Ever since Fjällräven was founded just over 50 years ago, they have had one strong driving force: to develop products that make it easier for people to enjoy the countryside.  Part of this commitment is dedication to helping explorers of the outdoors stay warm in the winter.
 
Do you have a good quality down jacket at home?  If you live in a region that gets cold, you really should.

When it comes to insulating qualities, nothing can outclass down as padding. Down offers unbeatable heat in relation to its weight and is fluffy, comfortable and easy to compress. Down is therefore the obvious choice for expeditions or treks in extremely cold temperatures and at high altitudes. It is also the best option on really cold days for activities that are more sedentary, such as ice fishing or dog sledding.

Fjällräven Expedition Down Jacket
Fjällräven Expedition Down Jacket
As far back as 1950 Åke Nordin developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.  Fjällräven has been working with down insulation for more than 40 years and they exclusively use down of the highest quality. When experienced adventurers told their founder, Åke Nordin, that their warm garments did not keep them warm enough, he made a decision.  No one should ever again have to freeze while out in nature.  This decision resulted in the launch in 1974 of the now classic Expedition Down Jacket, and since then their down jackets have become greatly appreciated across the world.

Fjällräven’s products are currently sold in around 20 countries. Over time, a few have become more or less classics – the Greenland Jacket, Vidda Trousers, Kånken Backpack and Expedition Down Jacket. They work continuously on developing materials, solutions and designs for new favorites – clothing, tents, sleeping bags and other outdoor equipment that can be used, loved and worn over many years of adventures out in the fresh air.

Continued research and development leads to success:

Goldeck Textile Fjällräven’s new insulation material G-Loft Supreme which is manufactured in a factory located in a beautiful valley in the Carinthia region of southern Austria. The material has been created and developed specifically for Fjällräven by innovator and entrepreneur August Mayer of Goldeck Textil. With more than 30 years of experience in working with synthetic materials, he knows more about polyester fibres than most, and despite being 70 years of age he is still actively involved in the production process. He says himself that G-loft Supreme is the best material he has developed and for this reason Fjällräven has been careful to secure sole rights for the material until 2024. Keb Loft and Övik Loft are their first two G-loft products and they can be found in stores already in the autumn of 2014.  Learn more: www.fjallraven.com/guides/material-guides/g-loft-supreme

How do they know that they will keep you warm?

Down Promise, follow up/monitoring to ensure that only the highest quality down is used for Fjällräven’s products, each down batch is tested at the down supplier with oversight from their inspection team. Also they take a reference batch and send another reference-batch for cross-testing to the International Down and Feather Laboratory – the IDFL. Only if the test –results match, the down is released for further use. During the whole process their inspection team regularly visits the parent farms, the hatchery, the farms, the transporters and follow the transport to the slaughterhouse and inspect also the slaughtering process. No step is left out in their control flow.  Learn more at http://www.fjallraven.com/responsibility/nature-environment/animal-welfare/our-down-promise

Down jackets of the best quality

High down quality and smart constructions are just two of the reasons why this companies down jackets are so popular. One of the technical terms you may come into contact with is CUIN (sometimes also called fill power). This is a measurement that indicates how fluffy the down is. You may also hear the terms loft and insulation, which refer to the thickness of the layer of air created by the padding and, respectively, the warming properties of the insulation. The thicker the loft, the better the insulation. The loft is determined by the blend of down and feathers. For maximum insulation, you should choose a down jacket with a high CUIN and a good mix of down and feathers.

CUIN measures insulation

CUIN stands for cubic inches per once and indicates how much volume (cubic inches) is filled by one ounce (27.3 grams) of down.  For simplicity sake, we can say that the higher the CUIN value of a jacket, the better it insulates (assuming everything else equal).

Mix of down and feathers

Down binds more air than feathers and also offers better insulation. This means that the higher the percentage of down in a jacket, the better the insulation compared to a jacket of the same weight. If you see information such as “90/10”, this means that for every 100 grams of padding in your jacket, 90 grams are down.

More details that make a difference

The Fjällräven down jackets are not popular and warm just because of their high-class down and high down ratio; they have large, roomy hoods with a drawstring opening that leaves only the eyes visible when pulled tight in really cold weather. Many also have detachable synthetic fur trim for protection from the snow. Protective flaps at the zipper stop drafts and push buttons add extra security (you certainly do not want to have a broken zipper when you are in severe cold situations).  The flaps also offer flexibility, by closing the jacket using only the buttons, moisture and heat can be released.

Most of their jackets often add extra hand-warming pockets behind the regular pockets and the shoulders are filled with extra padding to ensure that they maintain their warmth and shape even when carrying a backpack or heavy items in the pockets.

If you want to know Apparel Search’s opinion, it is that you should head to the store to buy a Fjällräven down coat as soon as possible.  They are stylish and apparently nice and toasty.

We hope that learn about this apparel company and the information that they offer regarding down and feather has been of help to you.  If you have comments about this subject, you are welcome to add your thoughts in the comment area below.

Popular Fashion Blog Posts

Matched Content of Possible Interest

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.