Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.





Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Saturday, January 24, 2015

Authentication Security for Clothing

Do you work for a clothing company that has an important fashion brand that needs protection from fraud?  Or possibly you are an emerging designer that wants to get a jump start on protecting your brands product and reputation.  You may want to investigate the services provided by Certilogo.  They are a Milan, Italy based company that helps clothing and footwear brand owners manage the product authentication process.

Top brands use Certilogo Codes to tag their products as authentic.  Consumers from all over the world use the Certilogo Authenticator to check the authenticity of their purchase.

Consumers that have product physically with them:

Find the Certilogo Code on the label or packaging, enter it into the Authenticator and answer a few simple questions.  Fake or Authentic?  Now you will know.  You can find the authenticator on the Certilogo website.

Consumers shopping online:

Make sure that the seller's site/listing has a Certilogo-Button.  It is suggested that you actually click the image to ensure that the button has actually been issued by Certilogo.   The product received must have the Certilogo Code.   Enter it into the Authenticator to check that the seller has in fact shipped the promised item and not any other.  Unfortunately, this method does not allow you to check the product prior to receipt, but seeing if the retailer has a Certilogo authorized button on their site is a good sign.  Be sure to double check the product after it arrives to be safe.

See fashion brands using Certilogo on their site.

Here on Apparel Search, you can also learn about clothing security tags, woven security labels, and other retail store security products and services.  Combining Certilogo and other products is a good step for any clothing brand.  Nothing is guaranteed, but these steps can help reduce false product, etc.

Learn more about the Certilogo company, based in Milan, Italy.


The replica/counterfeit market is a huge drain on the apparel industry.   If you know additional resources that help combat the epidemic, please add your suggestions in the comment area below to help other brand owners.

If you with to continue reading about our industry, you are welcome to visit the new apparel industry blog post section to find our most recent articles on the subject.

Popular Fashion Blog Posts

Matched Content of Possible Interest

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.