So how does a twice-bankrupt, plus-size fashion brand reach record growth and unprecedented profitability in just one year? By knocking down the walls, literally. James Rhee, the Executive Chairman/CEO of Ashley Stewart and Founder/President of FirePine Group wasn’t afraid to re-envision the brand by reinventing a failed business model through technological, algorithmic and cultural innovation.
Rhee, Harvard graduate and long-time successful investor, had so much faith in the iconic but troubled brand that he resigned from his position on the board and jumped in as its leader six months before the bankruptcy filing, breathing new life into the brand, authoring a novel plan and securing the financial backing of Clearlake Capital. Under his leadership, Ashley Stewart has emerged as a real force in the new digital economy with a strategy, management team, corporate culture, and digital marketing effort built for the long term. This has propelled Ashley Stewart to become one of the world’s most engaged brands. All with one overriding message: innovation and kindness, and a mission-based dedication to the customer.
About Ashley Stewart: Ashley Stewart has captured the hearts and minds of curvy women since its founding in 1991 in Brooklyn, New York. Today, Ashley Stewart offers the hottest looks with stores across the United States, a rapidly growing and global ecommerce presence at www.AshleyStewart.com, and an industry-leading social media presence. Ashley Stewart stands for uncompromising style, fashion, fit and empowerment for the trend-savvy woman who flaunts her curves. From the perfect pair of jeans to churchflow dresses, smoking hot outfits to #DaretoBare intimates, Ashley Stewart has you covered.
- Visit their stores around the country for a one-on-one shopping experience with their in-store team: http://www.ashleystewart.com/stores
- Shop online with new styles added daily: http://www.AshleyStewart.com
- Join more than 390,000 fans on their Facebook page: http://www.facebook.com/byAshleyStewart.
- Share your #AshleyStewart look on Instagram: http://www.instagram.com/byAshleyStewart.
- Tweet with them on Twitter: http://www.Twitter.com/byAshleyStewart.
Thank you for taking the time to read our apparel industry blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.