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Thursday, August 13, 2015

Fashion Market Editor Preps for MAGIC

MAGIC, one of the largest fashion showcases to take place in the U.S., is this coming August 17th to 19th, 2015 in Las Vegas. Industry insiders like designers, buyers and editors all attend the show with their eyes on what’s to come for the next season. Every attendee navigates the show differently over the course of 3-days and we had a chance to chat with Christopher Kim, Fashion Market Editor at Yahoo Style, to see how he preps for one of the industry’s largest tradeshows and his favorite style staples.
Christopher Kim, Fashion Market Editor at Yahoo Style

What are 3-5 of your favorite women’s fashion trends right now?
  • Resurgence of 70’s bohemian as seen in recent Chloe and Isabel Marant collections.
  • Continuing trend of gender fluid looks – for example men’s tailoring on women.
  • I’m loving the brooch – the brooch is back!
  • Patchwork – we saw patchwork dresses in Chloe and boots from Tom Ford. 
What are you most looking forward to at MAGIC?


This is my first MAGIC and I’m very excited. As a market editor, I’m looking forward to expanding my knowledge of brands that I might not be familiar with.  At Yahoo Style we’re always looking to cover the next best thing and I want to meet the future trendsetters.

As the market editor for Yahoo Style, how do you plan to navigate the show? How does your process for MAGIC differ from attending New York Fashion Week?

I hear it’s very overwhelming! During NYFW I tend to only attend shows where relationship already exists or there are opportunities to work together.  At MAGIC I’m excited to meet with new people and discover new brands.

Do you have 3 shopping staples for Spring 2016?

Staples never change in my opinion.  Personally, I’m a t-shirt and jeans person.  The men’s shows are always a good indication of what we can expect for women so I think we’ll see a lot of Eastern influence, sheer and lace.
 
How does Yahoo Style’s POV stand out in a sea of fashion sites?

Yahoo Style aims to remove the frustration and intimation from fashion.  Our coverage is aspirational but accessible like that supportive friend who has killer style and loves sharing it.  Also, unlike most digital publications, we’re unique when it comes to our cover shoots.  We put together incredible shoots on a regular bases because we’re not held to the typical monthly calendar of a traditional glossy publication.

What are some topics you’re excited to touch on during the He Said/ He Said panel at WWDMAGIC?


The “ugly” sandal was a hot discussion in the Yahoo Style office.  People seem very torn on whether this is “in” or “out.”  I’m mostly looking forward to discussing all of the trends with Alex given his experience in the industry.  I imagine we’re going to have some differing points of view, which always leads to a lively conversation.

That concludes the brief interview.  If you have more questions for Christopher Kim, we suggest you keep an eye out for him at MAGIC.

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