“Valentine’s Day is a very important time of the year for jewelry in consumers’ lives. It’s an item most women would like to receive—particularly the personalized jewelry with sentimental value that our brand creates,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “We need to continue to surprise them with new exclusively designed, highly detailed items to adore that mean something in their lives.”
Chamilia will launch eight new heart-shaped charms for the season, including:
Cupid’s Arrow Locket—This heart-shaped locket with arrow opens to reveal the message “I’m Yours.” The sterling silver charm features 14 karat rose gold electroplating, and a Swarovski Pure Brilliance Zirconia bezel set in a star pattern on both sides (MSRP $65).
Heart Strings—This oval-shaped sterling silver charm features alternating hearts in Coral and Blush Enamel. The word “Forever” is written in black enamel on one side (MSRP $40).