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Monday, January 25, 2016

Craig Green with Björn Borg Sports Fashion Capsule AW16

Craig Green incorporates both light and shadow, teaming up with Björn Borg for a limited edition sports fashion capsule collection of men’s, women’s and unisex clothing and underwear. This marks the debut for Green in designing a full sportswear collection. The collection is officially presented during Fashion Week Stockholm on February 1, 2016.
Award-winning London designer Craig Green has made a name for himself mixing minimal garments and dramatically sculptured body-pieces.
“The Craig Green x Björn Borg Collection marries my conceptual fascination with light and shadow, with the utilitarian beauty of Björn Borg’s heritage. The idea is to have a multifunctional garment for both men and women that is not really gender-specific. Functional components become a distinct design feature, and a bold logo is replaced by a single circle – a development of the whole motif I often explore”, said Craig Green

The collection consists of 20 pieces of clothing in off-white and black, and will be sold globally as of October 2016. Looks include padded trousers for men and women, performance running leggings and a lightweight technical raincoat with drawstring details, combining performance with fashionable sportswear in a conceptual mix.

Outline of the collection: 
Performance sports tops and compression leggings for running
Quilted polo tops, hooded ponchos and pants
Punch hole tops and pants as well as polo tops 
Sport jackets, bomber jackets and sport trousers
Performance and cotton underwear as well as bra tops
A distinct sports hat and rucksack. 

20 pieces of clothing in off-white and black

Sold globally as of October 2016.  

About Craig Green:

The British designer Craig Green explores a unique marriage between boundary-pushing showmanship and functional utility. Since graduating in 2012 he has achieved widespread acclaim. Green has twice been nominated for the LMVH Fashion Prize and in 2014 was awarded a British Fashion Council Award for Emerging Menswear Designer.
Craig Green biography:

Craig Green was born in London in 1986. 

A few milestones: 
2010: 
Completes a Fashion BA at Central Saint Martins. Receives a New Era XC Prize held in celebration of the brand’s 90th anniversary.  

2012: 
Graduates from the Fashion MA. 

June 2012 (SS13): 
First own name collection at London Collections: Men Fashion East installation space. 

2013:

Green’s graduate collection receives the L’Oreal Professionel Creative Award, and is nominated for the Design Museum’s Design of the Year for his marriage of minimal garments, and dramatically sculptural body-pieces. 

June 2014 (SS15):

Green’s first solo show at London Collections: Men. 

December 2014:

Awarded Emerging Menswear Designer Award from the British Fashion Council

Spring 2015:

A selection of Craig Green designs are exhibited in the Metropolitan Museum of Art’s exhibition China: Through the Looking Glass.

Green’s designs were first shown on-schedule through Topman and Fashion East’s MAN show for London Collections: Men autumn/winter -13. Two further showings through the initiative continued to explore a unique marriage between boundary-pushing showmanship and functional utility.

Spring/summer -15 saw Green’s first solo show at London Collections: Men. Achieving widespread critical acclaim, the collection cemented the brand’s core themes of uniform and utility through a cult-like notion of community. This concept is echoed most clearly in the recurring presence of Green’s signature worker jacket, which is subtly adapted for each of his collections.

Craig Green is stocked by some of the world’s most prestigious retailers including Dover Street Market, 10 Corso Como, Selfridges, Barney’s, Joyce and Galeries Lafayette. 

Green has been nominated twice for the LVMH Fashion Prize. 

Learn more about Craig Green and Björn Borg.

Thank you for taking the time to read our fashion blog post about Craig Green and Björn Borg.

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