Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Tuesday, January 26, 2016

Shape Active Licensed Activewear Collection

Meredith Corporation (NYSE:MDP), the leading media and marketing company serving 100 million unduplicated American women monthly and more than 60 percent of U.S. millennial women, announced today a brand licensing agreement with Apparel Bridge LLC for SHAPE® Active, an activewear collection designed for women. This is the first licensing program announcement for the category-leading SHAPE brand, which was acquired by Meredith in January 2015. 
Shape Active
“Our acquisition of SHAPE extends to all aspects of corporate growth, including licensing,” says Elise Contarsy, Vice President of Meredith Brand Licensing. “We are excited to work with our partner Apparel Bridge to showcase the value of the SHAPE brand beyond print, and bring a line of athleisure clothing to women looking for the perfect combination of performance, comfort and fashion.”

The moderately-priced collections are now available at DicksSportingGoods.com, kohls.com, and Equinox gyms, with many additional retail partners expected, including Amazon. 

“We are thrilled to be selected by the SHAPE team to bring fashion-forward and feminine activewear to the marketplace. Our vibrant pieces reflect the personality and style of the iconic SHAPE brand,” says Sheena Mahtani, VP of Operations from Apparel Bridge. 

The designs are grounded in high performance materials with features including DryFuze(TM) to wick moisture, and reflective or glow-in-the-dark treatments. Each piece is figure-flattering, with details such as a signature S-curve seaming in tops, jackets and bottoms. 

“Blending active apparel and a media property is innovative and very exciting,” says Andy Hilfiger from Star Branding, who facilitated the partnership. “Retailers need fresh brands, and SHAPE Active, which has both the performance and the fashion women want today, is positioned to deliver what retailers are looking for in this fast-growing apparel category.”

The launch of SHAPE Active is just one of many programs announced by Meredith Brand Licensing in the past year, including the partnership between EatingWell and Bellisio Foods, Inc. on an EatingWell healthy frozen food product line. These launches build on Meredith’s already successful licensing programs, such as partnerships between Better Homes and Gardens and Walmart, Realogy and FTD, and Allrecipes’ partnership with Clipper Corporation on a line of cookware, bakeware and kitchen gadgets.  

For more information on SHAPE Active, and to view the collections, visit http://www.shapeactive.com/

Launched in 1981, SHAPE helps women achieve the best versions of themselves while understanding that healthy living is more than an endgame—it’s a source of personal joy and lasting reward. SHAPE magazine is published 10 times a year with a rate base of 2.5 million and an audience of 27 million, reaching women across all platforms, including the 8.5 million users on Shape.com and Fitnessmagazine.com, and through award-winning consumer events and innovative brand extensions.

ABOUT MEREDITH CORPORATION

Meredith Corporation has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith's National Media Group reaches 100 million unduplicated women every month, including 60 percent of American Millennial women.  Meredith is the leader in creating and distributing content across platforms in key consumer interest areas such as food, home, parenting and health through well-known brands such as Better Homes and Gardens, Allrecipes, Parents and Shape.  Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S.  Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world's top brands, including Kraft, Lowe's and NBC Universal.  

Meredith's Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households.  Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith's stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.

ABOUT APPAREL BRIDGE LLC

Apparel Bridge is backed by three decades of apparel and textile manufacturing excellence and is a one-stop apparel solution provider with a unique vertical model. They have been manufacturing apparel for the world’s largest retailers for 35 years, producing more than 400 million garments. They are a vertical operation and control every aspect of production from yarn to delivery in store. The seamlessly integrated supply chain along with strategic design capabilities provides them the competitive advantage and speed to market the industry demands. 

They employ a top team of material scientists to bring the newest technologies to apparel and to create fabrics from a mere vision. The team’s attitude towards transparency and traceability provides a complete picture of the ethical and environmental impact of their products. Apparel Bridge is relentless in their pursuit for excellence.

Thank you for taking the time to read our fashion industry news.  We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

Style tips

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.