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Wednesday, March 16, 2016

Avametric Fashion Software Start-Up

Avametric, a leading fashion software company that fuses technology and talent from Silicon Valley, Hollywood, and the fashion industry announced this month that it has raised $10.5 million to help fund the development of its proprietary software platform.

Avametric provides users with accurate 3D images showing how any item of clothing will fit on their own body.  This virtually recreated fitting room enables brands to optimize omnichannel retail experiences by creating a seamless connection between consumers and online merchandise, helping them more effectively convert online and reduce returns.

Avametric’s virtually recreated fitting room enables brands to optimize omnichannel retail experiences by creating a seamless connection between consumers and online merchandise, helping them more effectively convert customers online and reduce clothing store returns.

Avametric’s technology has been in development for 4 years, after Founder and CTO David Jackson recognized how the same algorithms that allow a robotic car to understand its 3D environment can be used to understand the shape of a human being, which serves as a starting point to accurately simulate how a garment will fit. Jackson partnered with Academy Award-winning digital animator and computer scientist James O’Brien, Avametric’s co-founder and Chief Science Officer, to develop the company’s core technology. The company’s executive bench is complemented with both technology and fashion industry experience with former Enjoy marketing head Ari Bloom serving as CEO, and fashion industry veteran Kendra Gratteri as Chief Customer Officer.


“Ecommerce is arguably one of the most important growth vehicles in retail,” said Ari Bloom, CEO of Avametric. “Until now, brands have been lacking the tools to rival the physical retail experience. With Avametric, brands can recreate the real world fitting room experience online, and offer new services to customers such as fully customized virtual look books to further create new ways to leverage the untapped retail potential of the internet.”

Learn more about fashion industry software here on Apparel Search.

Avametric is a software company that fuses leading technology and talent from Silicon Valley, Hollywood, and the fashion industry to recreate the fitting room experience virtually. It was conceived by academics, built by engineers, designed by animators and packaged by fashion execs.

Learn more about Avametric

The companies funding includes a recent Series A funding round led by Khosla Ventures. Khosla Ventures Partner Keith Rabois and Google’s VP, Head of Project Aura, Ivy Ross have joined Avametric’s Board of Directors. Avametric’s previous seed funding was also lead by Khosla Ventures and included participation from Y-Combinator, among others.

By the way, this technology does not eliminate the need for in-store fitting rooms or fit models that help clothing companies design clothes for that perfect garment fit.

Thank you for taking the time to read our fashion technology blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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