A new guideline focused on e-commerce and omni-channel fulfillment processes has
been released by GS1 US to help the retail industry evolve toward a single
fulfillment process for improved cost savings and maximized resources. The
guideline, called the Apparel
and General Merchandise E-Commerce Fulfillment Guideline, was developed by
the GS1 US Omni-Channel Ready Merchandise E-Commerce Fulfillment Workgroup, a
subgroup of the GS1 US Apparel and General Merchandise Initiative. The group is
composed of retailers, brand owners, manufacturers and solution providers whose
mission is to identify and resolve the key merchandising challenges in
preparing, packaging and shipping product for both in-store and e-commerce
fulfillment.
“With heightened consumer expectations for fast and seamless shopping
experiences across all channels, retailers are offering consumers a number of
flexible fulfillment and delivery options, such as buy online pick-up from store
and buy in store ship to home. Traditional fulfillment processes needed a
makeover to keep up with today’s on-demand consumer and the corresponding
changes to the retail supply chain,” said Melanie Nuce, vice president of
apparel and general merchandise, GS1 US. “With the goal of improving the overall
e-commerce consumer experience, retail industry stakeholders have come together
to determine the best way to present and ship a product so as to not compromise
on quality and presentation, while optimizing sustainability.”
The guideline contains industry best practices for successfully delivering a
consistent cross-channel consumer experience. It features a comprehensive
description of best practices with regard to units of measure, ticketing a
product with Global Trade Item Number® (GTIN®) identification, packaging, and
provides a product-specific chart to help retail industry stakeholders determine
the appropriate fulfillment practices for each product type.
The first
iteration of the guideline seeks to reduce a retailer’s order-to-fulfillment
cycle time. The workgroup is already engaged in developing the next release of
the document, slated to be delivered in early 2017, which will further refine
omni-channel fulfilment best practices.
For more information about the GS1 US Apparel and General Merchandise Initiative, please visit www.gs1us.org/ApparelGM.
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