Indah debuted its MAGIC CARPET
RIDE collection at SWIMMIAMI at the Vintro Tent on Sunday, July 23, 2017 to a
jam packed crowd of leading editors, buyers and celebrity influencers
who are die-hard fans of the line including Helen Owen, Alyssa Lynch, Caroline
Einhoff, Bridget Baul, Kaitlynn Carter, Whitney Fransway, Madison Louch, Vale
Gente, and more.
The MAGIC CARPET RIDE collection was simultaneously
live-steamed on the
company’s website in order to promote the brand’s first foray into the
“see now-buy now” movement as 12 of the boho-chic pieces pieces became
available for purchase the moment they were shown live on the
models!
In this spirit of Indonesian beauty, Indah featured the
sexy defining bohemian flair meets vintage Vogue aesthetic that they are known
for, while introducing new, color patterns and prints. “This collection will
allow you to find yourself in Ibiza in 1977 with a flower in your hair and a
cocktail in your hand,” explained DeSantis. Forever a free spirit,
DeSantis’ designs feature exotic influences from both her home in Bali as well
as inspiration from her travels around the world.