Modern Moms Jeans

Not your old mother's mom jeans.  Lee has put a fresh look on an old classic.  Your mom has never looked so good as she does with her modern moms jeans.

Alli Simpson Pitch & Style Perfect

Alli Simspon was photographed wearing Zvelle and Chris Gramer to the Australian premiere of Pitch Perfect 3. Alli looked fierce on the black carpet wearing Chris Gramer's Pleated Skorts ($217; www.chrisgramer.com) and Zvelle's Leila Heels in Black ($485, www.zvelle.com).

Musse&Cloud with Kiersey Clemons

Musse&Cloud has teamed up with respected Actress and Musician, Kiersey Clemons to create and collaborate on the new capsule collection #by Kiers. This collection was designed by Kiersey with the intent “of a collection that appeals to all of the women in my life no matter how different they all are." 

Voted by Vogue as one of the top influential style icons for her generation, Kiersey has chosen unique detailing and leathers for her collection. The silhouettes are unique and will make any woman feel they could wear them on the runway or to the grocery store.

The collection was launched November 28th exclusively @Zappos.

Izod Returns to the Women's Market

Izod was "out", but it appears to be coming back "in".

On January 7, 2015 (yes, I said 2015) parent company PVH announced that it would be closing all 120 Izod retail outlets due to an increased competitive environment driven by more premium brands in the outlet retail channel.  This move was not intended to affect Izod's growing wholesale business to department stores and other retailers.  As of 2015, Izod no longer made or sold women's clothing except for the golf line.  In the opinion of Apparel Search, exiting the women's market may not have been the best idea.  Rather than spending time and energy strategizing how to exit the women's market, they possibly could have better spent time focusing on redesigning a new logo.

"Izod" has meaning to a particular segment of consumer, the current "logo" possibly not so much.

Obviously losing the alligator hurt (the pain possibly started back in 1993).  Which may have ultimately led to the desperate idea of bailing out of the very important women's market.

Maybe they should have taken a bite out of Lacoste and been more creative with a competitive logo.  Maybe PVH should hire someone from Apparel Search.  We would tell them to create a better logo to eat the Lacoste alligator for lunch.  Let's be honest, the Lacoste logo is more recognizable that the "IZ" crest.

• Just in case you are not aware, Izod and Lacoste are two DIFFERENT companies.
  

Flyknit Women's Sports Bra

Minimize Bounce, Maximize Confidence

Nike has applied a highly technical innovation to address a seemingly unsolvable problem—and the result is a strikingly simple bra. Flyknit technology integrates areas of support and stretch precisely where you need it, resulting in minimal bounce for maximum comfort and confidence.

The Nike FE/NOM Flyknit Women's Sports Bra is not only currently their lightest-weight high-support bra yet, but also the first to feature Nike Flyknit technology. Through the same process used to make our sustainable Flyknit footwear, the bra has been revolutionized to deliver unmatched support, comfort, and a virtually seamless, barely-there feel.

Revolutionary Comfort

She Prefers Plain Front Trousers

If your girl friend or wife prefers to see you in plain front trousers but you prefer wearing pleated trousers, what do you do?  

Christina Milian wears TITIKA Active

Christina Milian was spotted wearing TITIKA Active in Studio City over the holiday weekend. Christina looked sporty while running errands wearing the Janelle Leggings ($46.80, www.titikaactive.com). 

UGG Loungewear

Who say's comfy and cozy better than UGG?  Lounging in UGG fashion, what a great idea.

Happy Cyber Monday 2017

Have fun shopping today.  Keep in mind, it is best to buy clothing, shoes, or fashion accessories.  Support the fashion industry on Cyber Monday.

Back to Fitness Fashion

Did you eat too much for Thanksgiving?  Maybe it's time to think about fitness fashion instead of leftovers from the holiday feast.

The above fashion photos are from the Danskin “Fit for Everything” campaign featuring brand ambassador Jenna Dewan Tatum wearing its debut collection of intimates and loungewear.

See more Danskin fitness fashion at their website.