New York based contemporary clothing brand, Well-Kept releases her first Autumn/Winter collection.
Launching this season, Well-Kept is
the brainchild of 24 year old designer, Brianna DeRose. Brianna became keenly aware of what she felt was a missing
piece in the market, intimate apparel that is chic yet functional. She saw the
glaring lack of intimate pieces that can be worn both to the gym and a night out
and everywhere in between. The idea for her line Well Kept was
born.
Brianna’s sharp eye, and
understanding of a woman’s desire to look and feel fashionable, lets her create
intimate pieces that are meant to be seen on their own or layered, integrated
into a woman’s complete look. Her designs emphasize and support a woman’s
curvature, a direct result of her close study of the female form and movement
and her own vibrant athleticism. The way a piece fits and follows the body in
motion is vital in bringing out a woman’s natural sensuality. Sourcing all of
her fabrics for Well Kept directly from Paris and New York,
her hand chosen luxurious stretch woven
knits and leathers fit and feel as beautifully as they look.
Brianna sees Well-Kept as the base
for every woman’s wardrobe. “Well-Kept is a collection which even if you are not
feeling ‘well-kept’ or unruly, once you put it on… there is an instant
confidence that exudes out.”
Well Kept’s Autumn/Winter 2013
collection features bodysuits with mesh paneling; perforated leather sports
bras, jersey racer tanks and cashmere slouchy lounge pants. “The inspiration
this season is drawn from minimalist design, Helmut Newton photography, even bits and pieces from
90s cult movie classic, Clueless” explains Brianna. Standout styles such as
the ‘Cher ‘cropped top and the Bobbi top highlights the use of leather details
featuring soft lambskin leather detailing that would look great styled with a
plaid school girl skirt or slouchy lounge pants and biker boots for a downtown
feel.
Producing entirely in New York City,
allows Brianna to support the Garment District which is a community that she
loves and is proud to be a member of, but also allows her close proximity to
production, ensuring that each piece is exactly as she envisioned.
Brianna is passionate about helping
women look gorgeous and feel comfortable in their own skin. She creates pieces
that harness the power of the way a woman feels when she has achieved that ease
and letting her radiate that confidence through what she
wears.
WELL KEPT
WEDNESDAY JUNE
26th 2013
9:30 pm
Electric Room
355 West 16th St.
Hors D'oeuvres & Cocktails by Pavan
Liqueur
RSVP Required
