The most talked about shoes of Fashion
Week AU 2013 were the ethereal creations worn in the dream-like wonderland
created by Romance Was Born. The heels with sculpted translucent uppers
floating like coral around ankles and toes presented a shoe that could be the
foundation of the outfit, rather than the finishing touch - a boldness
completely indicative of the Romance Was Born aesthetic.
Although entirely opposite in look and feel, both shoe collections came from the same maker; Shoes of Prey, the label that gives women the chance to design their very own shoes.
In October 2009 Mike, Michael and Jodie
Fox (Co-founder and Chief Creative Officer of ShoesOfPrey.com) held their
breath as they sent their idea live - A website where women could design their
own shoes. With all the hopes and dreams of this novel idea and what it could
become, they could never have imagined where they would be in 2014.
Today ShoesOfPrey.com is a
global, multi-million dollar business, with backing from a syndicate of
investors that reads like the who’s-who of US tech industry custodians. They have grown 250% greatly outpacing the
rest of the retail industry.
Spending the last 12 months jetting
between NYC, Sydney and Asia on press trips, filming TV episodes and working
with designers on their collections, Jodie think’s that the success of the
business has to two key factors: They have never been afraid of trying
something new and they care passionately about women feeling beautiful and
confident in their shoes.
Proving that they are not scared of
trying something new, they went offline last year opening their very first
store in Sydney. The store has outstripped all of the company’s expectations.
It exceeded all targets which was such an incredible feat. But, the most exciting
moment so far for the store was winning best store design in the competition of
a true master, Karl Lagerfeld. In Paris
during a chilly November 2013, they were awarded the World Retail Award for
Best Store Design less than 1200sqm against the fashion master Karl Lagerfeld
for his concept store in Paris and sports powerhouse Puma for their flagship
store in Osaka, Japan. It really finished an incredible year for they. It’s
just beyond all expectation, yet exactly where I know Shoes of Prey can be.
2014 is set to be another incredible year for Shoes of Prey.Thank you for taking the time to read our footwear blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.
