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Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.





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Wednesday, June 18, 2014

Reducing the Textile Industry Environmental Footprint

Sourcing at MAGIC will focus on Eco Sustainable Denim Manufacturing and Denim Trends

There is huge interest in conserving resources and reducing the textile industry’s environmental footprint. Most importantly, the use of water, energy, and chemicals (WEC) in textile processing is an area where technological advances offer big savings in resources and environmental benefits. See Cotton Inc report.


In cotton textile processing (the leading material used for DENIM), dyeing and finishing have the largest WEC requirements and offer the greatest scope for reductions. The cotton textile industry can reduce its WEC environmental footprint at least 50% by employing technologies currently used in modern plants.  


SOURCING at MAGIC’s “ALL ABOUT DENIM” area will showcase new technologies, washes and innovations in denim and allow attendees to meet with suppliers from fiber to fabric to finished garments and we’ll highlight importance of ECO SUSTAINABILITY!   The area will include the leading companies from around the world representing the entire supply chain for denim in one location.  Come and see:

  • An installation by Jeanologia that will illustrate the various washes in eco sustainable denim manufacturing such as:
    • E-soft: the zero discharge technology –  Waterless Eflow treated denim and knits for softness, easy care or water repellency
    • Big Mac – Jeanologia’s water extracting technology – high efficiency extracting Big Mac technology
    • Laser technology for lasered looks
    • Ozone technology for Ozone fade-down looks
    • Cotton University presented by Cotton Inc. will offer denim specific information:
      • Coatings with several different finishes from Soko, Dinex and Tonello
      • Foil prints
      • Fade to color concept – space dyed warp yarn that is indigo dyed from Nisshinbo
      • Cationic/Colored denim – bull denim made with a cationic dyeable warp yarn – will garment dye jean samples with different colors
      • AztexTrend Area showcasing the latest trends in denim fashions washes and fashions, among them:
        • New garment dyed techniques such as shibori and acid washes
        • New recycled yarn denims
        • Rigid and stretch denim and PFD, new ways to wash, coat and embellish
        • Digital printed denim 
SOURCING at MAGIC's focus on denim for the August 2014 show is on your radar. From August 17 - 20th, the single most important sourcing event in North America will take place at the Las Vegas Convention Center. In addition to providing all the necessary production resources to attendees, it also serves as a forum where some of the industry's most important brands converge to gain insight into market trends, innovative technologies and important industry intelligence. This year, SOURCING will focus on 'All About Denim' - a first in the show's 9 yr inception, and a testament that although denim has evolved, it has withstood the test of time.

Below are a few highlights for the 'All About Denim' focus:
  • Visit the leading companies from around the world representing the entire supply chain for denim in one location
  • Featuring exhibits and seminars by Cotton Inc. and Jeanologia
  • Exhibitors will showcase new technology, washes and innovations in denim and meet with other suppliers from fiber to fabric to finished garments
  • Learn about the importance of eco sustainability
  • Examples of what will be present in the denim focus area: recycled cotton and polyester components in fabric, sustainable technology using 90% less water and recycled water, novelty denim fabrics, chambray, organic cotton, etc.
About SOURCING at MAGIC 

SOURCING at MAGIC is N. America's largest, most comprehensive sourcing event, reflecting the fashion supply chain at its most complete. SOURCING at MAGIC offers unmatched access to over 43 countries representing the world's most important markets. SOURCING at MAGIC is run under the direction of Christopher Griffin, newly-appointed President of SOURCING at MAGIC for Advanstar Global. 

Learn more about the August 2014 MAGIC Trade Show here on Apparel Search.

Learn more about fashion trade shows in Las Vegas.

Thank you for taking the time to read our fashion industry trade show blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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