Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.





Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Thursday, October 2, 2014

Living Beyond Breast Cancer with Chico's

Chico’s FAS, Inc., and its family of brands – Chico's, White House | Black Market, Soma, and Boston Proper – announces its annual partnership with Living Beyond Breast Cancer (LBBC), a national nonprofit education and support organization serving women and families affected by breast cancer.

Beginning now, the White House | Black Market brand is selling The Give Hope Collection, which is made up of a Butterfly Embellished Black Tee, Butterfly Cashmere Sweater, Scarf and Butterfly Watch. A portion of the proceeds from the sale of each item will be donated to Living Beyond Breast Cancer. The collection will be sold both in U.S. boutiques and at whbm.com now, through the month of October. 
Butterfly Embellished Black Tee
Soma will donate $1 for every bra sold (up to $20,000) from October 7 through October 22 both in boutiques and at soma.com. The Boston Proper brand will donate 25% of the proceeds (up to $10,000) of their Double-v Lace Top to LBBC during the month of October.  The top will be sold both in boutiques and at bostonproper.com. Chico’s, White House | Black Market, Soma and Boston Proper will all be accepting donations at the register, and online during the month of October for LBBC.
butterfly watch


Customers and fans of the Chico’s FAS family of brands will also be able to help make a difference by participating in a unique social marketing campaign called Pink My Pic. Now through the end of October, users will be able to add pink to their Facebook profile image to show their support for Breast Cancer Awareness month. For every pinked photo, $1 will be donated to Living Beyond Breast Cancer. In addition, for every social share, via Facebook, Twitter or email, an additional $1 will be donated to LBBC.  Total donations for both activities are limited to a maximum of $25,000. 

Users can access this fun shareable experience, learn more about LBBC, view The Give Hope Collection and make a donation at www.whbm.com/lbbc

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Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

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Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

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