Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Wednesday, November 12, 2014

Moschino TOY Fragrance

Jeremy Scott will present the latest fragrance by Moschino “TOY” with a personal appearance at Harrods’ Black Hall, in London, on Thursday 13th November 2014 from 12.30pm to 2.00pm.
Moschino Fragrance

Moschino TOY Perfume
From the depths of the wild, stuffed animal kingdom comes TOY, Moschino’s latest fragrance.

Conceived by Moschino Creative Director Jeremy Scott, TOY smashes every fragrance preconception to bits, boldly redrawing its form, function and fabulousness.

The fragrance is exactly what its cheeky name suggests: a toy. And best of all, this actual toy is a real, fuzzy-faced teddy bear to hug and snuggle up with whenever you choose. Screw off its happy faced head and you magically find an atomizer built into the bear’s soft body. Spritz away and then set TOY back down on your vanity table, or toss him on your bedspread with your other furry stuffed animals.

“I wanted to push the fragrance beyond the realm of what a perfume looks like it, or how it’s packaged” says Jeremy Scott of his first fragrance for Moschino. “And I think we’ve achieved that!”

Scott shares his unabashed love and icon-ization of teddy bears with the House’s famed founder Franco Moschino, who devotedly used stuffed animals to cover dresses, coats and hats in his fall-winter 1988 collection. Just as cheeky, and perhaps even more lovably snuggly, Jeremy Scott’s teddy comes armed with a heart-warming smile and a T-shirt that states, “This is Not a Moschino Toy.”

He is housed inside what a realistic toy package would be, replete with clear plastic viewing window, bubble writing instructions to “Try Me” or “Touch Me” and the exact same back flap and hanging hook that are used to hang toy packages in every store around the globe. The fragrance itself features the scents of mandarin, cardamom, and bergamot; and a heart of lavender, violet petals, and hawthorn. Its finish of sandal wood, vanilla, mountain tree moss and acacia hit the woodsy notes that nod to this bear’s forest home.
Undeniably humorous, laced with wit and packed with fun, TOY is also revolutionary as a product launch. It offers as a completely innovative way to package, show, and sell fragrance. Most importantly, it represents another step in Jeremy Scott’s high-voltage journey at the House of Moschino, returning the brand to the spirited heights from which it was born.

TOY launches exclusively at Harrods in London from November 9th-23rd as well as being available at moschino.com. The fragrance will then roll out to department stores and Moschino retail boutiques throughout the world.

Learn more about the Moschino Toy fragrance.

Style tips

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.