Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Tuesday, February 17, 2015

PUMA IGNITE Shoe Foam May Ignite Your City

PUMA launched the Ignite Your City film series on February 16, 2015.  They unveiled the new-to-market PUMA IGNITE running shoe a week prior.

PUMA IGNITE has been nine years in development, and features an innovative foam technology that makes it PUMA's most responsive running shoe.  IGNITE Foam is a proprietary foam that provides high-energy return, comfort and optimal durability. Strategically placed in the heel of the shoe is ForEverFoam, which is entirely new to the industry. This ForEverFoam compound is what gives the shoe maximum durability.

PUMA is proud to introduce IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return to keep you running longer.   Worn by The World’s Fastest Man Usain Bolt, IGNITE is PUMA’s most responsive running shoe, optimizing comfort and durability. Designed for a wide range of runners, if you put the energy in then PUMA IGNITE gives it back. 

Powering every stride is IGNITE foam, proprietary foam that provides responsive cushioning, optimal rebound and comfort.  Strategically placed in the heel of the shoe is ForEverFoam—a compound used heavily in the automotive industry.  This material creates long-lasting durability and is entirely new to the market.
Puma Ignite Running Sneaker

“Training every day is pretty tough”, said Usain Bolt.  “I start out with a running shoe to warm up before going into a spike, and I need a shoe that is comfortable and keeps my energy up.  I love IGNITE for that, and can feel it make a real difference.  It’s a pretty good looking shoe as well.”

Karin Baust, Running Training Business Unit General Manager at PUMA commented, “We’re proud to bring IGNITE to the market. This shoe has been a long time in the making, we’ve been working on the foam innovation and tooling for a number of years.  It’s extremely satisfying to launch IGNITE because an advancement in footwear technology like this doesn’t come around every day, and we’re confident this is going to have a big impact on a wide range of runners around the world.”

PUMA IGNITE will be available in Men’s and Women’s styles from March 2015.  In subsequent seasons, additional styles will be introduced and the IGNITE line will be expanded further within the Running and Training categories.

Ignite Your City features ten global running crews as they ignite their respective cities by pushing the bounds of their run while wearing the new PUMA IGNITE. They do it for the bragging rights, to accomplish their dream run, to inspire their city's greater running community and for the joy of pushing their runs to new heights.

As part of this epic running series featuring the all-new PUMA IGNITE, Japanese runners marked the first stop with Tokyo. Five runners ran five, 5-kilometer races in five cities. To demonstrate the maximum energy return and durability of PUMA IGNITE, they did it all in 24 hours. 

Starting in Tokyo, the runners took off to Kyoto, the first stop of their run. After a quick warm-up at the Fushimi Inari Taisha shrine in Kyoto, they raced through the city, logging their first 5K before hopping back on the high-speed train.

IGNITE, SHARE, REPEAT

Across the globe, from #IGNITENYC to #IGNITETOKYO
everyone is lacing up.  Share your snaps

Style tips

Read more about fashion & style.

We hope that you love reading about fashion as much as we do.

Popular Fashion Blog Posts

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.