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Tuesday, February 17, 2015

PUMA IGNITE Shoe Foam May Ignite Your City

PUMA launched the Ignite Your City film series on February 16, 2015.  They unveiled the new-to-market PUMA IGNITE running shoe a week prior.

PUMA IGNITE has been nine years in development, and features an innovative foam technology that makes it PUMA's most responsive running shoe.  IGNITE Foam is a proprietary foam that provides high-energy return, comfort and optimal durability. Strategically placed in the heel of the shoe is ForEverFoam, which is entirely new to the industry. This ForEverFoam compound is what gives the shoe maximum durability.

PUMA is proud to introduce IGNITE, a performance running shoe featuring innovative foam technology that maximizes energy return to keep you running longer.   Worn by The World’s Fastest Man Usain Bolt, IGNITE is PUMA’s most responsive running shoe, optimizing comfort and durability. Designed for a wide range of runners, if you put the energy in then PUMA IGNITE gives it back. 

Powering every stride is IGNITE foam, proprietary foam that provides responsive cushioning, optimal rebound and comfort.  Strategically placed in the heel of the shoe is ForEverFoam—a compound used heavily in the automotive industry.  This material creates long-lasting durability and is entirely new to the market.
Puma Ignite Running Sneaker

“Training every day is pretty tough”, said Usain Bolt.  “I start out with a running shoe to warm up before going into a spike, and I need a shoe that is comfortable and keeps my energy up.  I love IGNITE for that, and can feel it make a real difference.  It’s a pretty good looking shoe as well.”

Karin Baust, Running Training Business Unit General Manager at PUMA commented, “We’re proud to bring IGNITE to the market. This shoe has been a long time in the making, we’ve been working on the foam innovation and tooling for a number of years.  It’s extremely satisfying to launch IGNITE because an advancement in footwear technology like this doesn’t come around every day, and we’re confident this is going to have a big impact on a wide range of runners around the world.”

PUMA IGNITE will be available in Men’s and Women’s styles from March 2015.  In subsequent seasons, additional styles will be introduced and the IGNITE line will be expanded further within the Running and Training categories.

Ignite Your City features ten global running crews as they ignite their respective cities by pushing the bounds of their run while wearing the new PUMA IGNITE. They do it for the bragging rights, to accomplish their dream run, to inspire their city's greater running community and for the joy of pushing their runs to new heights.

As part of this epic running series featuring the all-new PUMA IGNITE, Japanese runners marked the first stop with Tokyo. Five runners ran five, 5-kilometer races in five cities. To demonstrate the maximum energy return and durability of PUMA IGNITE, they did it all in 24 hours. 

Starting in Tokyo, the runners took off to Kyoto, the first stop of their run. After a quick warm-up at the Fushimi Inari Taisha shrine in Kyoto, they raced through the city, logging their first 5K before hopping back on the high-speed train.

IGNITE, SHARE, REPEAT

Across the globe, from #IGNITENYC to #IGNITETOKYO
everyone is lacing up.  Share your snaps

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