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Monday, September 28, 2015

Explorium to Explore Omnichannel

A large-scale laboratory for rapid experimentation with omnichannel techniques and trends that are shaping the future of retail was unveiled today in Shanghai by the Fung Group, a Hong Kong-based multinational with international brands and retail operations across China.

Named “Explorium”, the laboratory is an omnichannel platform and exhibition operated by the Fung Group in partnership with data and analytics technology leader IBM, and brand activation company Pico.

IBM global retail industry leader Mr. Stephen Laughlin said IBM is gathering data in the Explorium and analysing it for insights. “With analytics, IBM can help retailers in the Explorium deliver personalised, relevant marketing interactions to consumers in real-time, delighting them and differentiating the retailer from the competition. Consumers will be able to opt-in to receive offers and rewards from their favorite brands via social media and their mobile device -- all tailored to their location and unique preferences."

The Fung Group is a privately-held multinational group of companies whose core businesses are sourcing, logistics, distribution and retail. The major shareholder is Fung Holdings (1937) Limited, a privately held business entity headquartered in Hong Kong. The Group’s listed entities are Li & Fung Limited (SEHK: 00494), Global Brands Group Holding Limited (SEHK: 00787), Convenience Retail Asia Limited (SEHK: 00831) and Trinity Limited (SEHK: 00891). The Fung Group employs 46,800 men and women across 40 economies worldwide, with total revenue of over US$24.65 billion as of December 2014.

Pico is a leading Total Brand Activation company with a worldwide presence and a proven track record nearly half a century long. Leveraging on an international network of more than 2,000 staff in nearly 40 major cities around the globe, we have built an impressive portfolio and a worldwide reputation for creating integrated and powerful brand experiences across multiple activation platforms — from world expos, exhibitions and events; to retail and branded environments, museums and themed environments, visual identity solutions, sports marketing and overlays, venue management and consultation.

Learn more about omnichannel retailing relevant to the fashion industry.

Fung Group’s Omnichannel Platform Experiments with the Future of Retail.  Learn more about Explorium at their site.

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