A large-scale laboratory for rapid experimentation with
omnichannel techniques and trends that are shaping the future of retail was
unveiled today in Shanghai by the Fung Group, a Hong Kong-based multinational
with international brands and retail operations across China.
Named “Explorium”, the laboratory is an omnichannel platform
and exhibition operated by the Fung Group in partnership with data and analytics
technology leader IBM, and brand activation company Pico.
IBM global retail industry leader Mr. Stephen
Laughlin said IBM is gathering data in the Explorium and analysing it for
insights. “With analytics, IBM can help retailers in the Explorium deliver
personalised, relevant marketing interactions to consumers in real-time,
delighting them and differentiating the retailer from the competition. Consumers
will be able to opt-in to receive offers and rewards from their favorite brands
via social media and their mobile device -- all tailored to their location and
unique preferences."
The Fung
Group is a privately-held multinational group of companies whose core
businesses are sourcing, logistics, distribution and retail. The major
shareholder is Fung Holdings (1937) Limited, a privately held business entity
headquartered in Hong Kong. The Group’s listed entities are Li & Fung
Limited (SEHK: 00494), Global Brands Group Holding Limited (SEHK: 00787),
Convenience Retail Asia Limited (SEHK: 00831) and Trinity Limited (SEHK: 00891).
The Fung Group employs 46,800 men and women across 40 economies worldwide, with
total revenue of over US$24.65 billion as of December 2014.
Pico is a
leading Total Brand Activation company with a worldwide presence and a proven
track record nearly half a century long. Leveraging on an international network
of more than 2,000 staff in nearly 40 major cities around the globe, we have
built an impressive portfolio and a worldwide reputation for creating integrated
and powerful brand experiences across multiple activation platforms — from world
expos, exhibitions and events; to retail and branded environments, museums and
themed environments, visual identity solutions, sports marketing and overlays,
venue management and consultation.
Learn more about omnichannel
retailing relevant to the fashion industry.
Fung Group’s Omnichannel
Platform Experiments with the Future of Retail. Learn more about Explorium at their
site.
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