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Thursday, October 15, 2015

Same Day Delivery: Really Fast Fashion

Fast fashion has various meaning in the apparel industry.  If you are interested, you can read about fast fashion in the definitions section.  However, in this post we are talking about “Really Fast Fashion” which is the result of “same day delivery”. 

Same day delivery occurs when you order clothing online and receive it at your home that same exact day.  If you are looking for fast, you can’t get much faster.  Sure, you can shop in a store and have your clothing instantaneously.  But if you wish to shop online, receiving product the exact same day you click the buy button is REALLY fast.
Delivering Fast Fashion
Same-day shipping is not entirely new.  It has been around for a few years.  However, it appears to be improving.  The new trend is in crowdsourcing people to delivery product.  For example, Uber and Deliv.  Will “same day shipping” be the replacement for “free shipping” as the new must-have promotion?  

Shipping clothes, shoes, or fashion accessories to arrive to a consumer the same day it is ordered is obviously complicated and potentially money losing for the retailer.  Many factors come into play with such an undertaking.  A good question is, “do consumers want or need same day service?”.  Sure, it would be nice, but my guess is that the average person is not typically in need of receiving new clothes with such urgency.

Amazon, Kohl’s, Macy’s, and a few other online retailers are experimenting with the concept of same day delivery.  And yes, using drones to fly the merchandise to your house has been considered.  If you own a fashion boutique or work for a large retailer, you may want to investigate the following resources.

UberRush: Uber has developed a same-day delivery program for brick-and-mortar businesses under the name “UberRush.”  When customers are waiting, every minute counts. UberRUSH helps you avoid costly bottlenecks during your busiest hours. You can get as many deliveries on the road as you need. As fast as you need them.  Real-time tracking means you and your customers can always see where the delivery is on the map. This visibility helps make for smoother pickups and dropoffs. No more nervous phone calls from customers.  UberRUSH integrates with platforms like Shopify and Clover so you can build deliveries right into your day-to-day operations.  No need to worry about complicated set-up or installation.

Kohl’s Same Day Shipping: Kohl's said it would offer same-day deliveries in Boston, Brooklyn/Queens, Los Angeles, Miami, Northern New Jersey, and Philadelphia in the coming weeks.  It had been testing the service in San Francisco, the Bay Area and Chicago.

Amazon Same Day: Prime members in selected areas now receive FREE Same-Day Delivery on qualifying orders over $35.  Amazon has made it simple to find the stuff that you want, and get it on your doorstep before bedtime. Just look for the Prime FREE Same-Day logo on eligible items while shopping, or choose it in the filter menu to see all the items you can get tonight.  Order by noon, and you’ll get it by 9pm, seven days a week.  Or order later in the day with Prime FREE One-Day to get free delivery tomorrow.

FedEx Same Day Shipments: For those times when you can’t afford to wait another day, FedEx SameDay is one of the fastest shipping option available to you.  Reliable door-to-door delivery of your time-sensitive shipments within only hours.

UPS Same Day Service: UPS Express Critical® provides a broad range of urgent and same-day delivery options for lightweight to heavyweight shipments around the world.  UPS can provide you with access to virtually any kind of aircraft or vehicle needed for urgent and same day delivery.  With a full suite of global, urgent and same-day delivery services, they have the ability to optimize solutions for nearly every shipment.  Their experienced team can quickly assess a critical situation, identify transportation alternatives and implement a delivery solution that meets your time and cost requirements.

It is important to note that same day shipping does have time constraints.  The retailer most likely will set a mandatory time deadline.  For example, you may have to have your order into their system by noon to qualify for the same day service.  You would have to review the policy on a case by case basis.

Do you think that in the future all online retailers will provide same day delivery?  Or is this just another fad.

In your opinion, should same day service be provided by all online clothing retailers.

You may want to also read the fast fashion term.  

Thank you for taking the time to read our online fashion store blog post. We hope that you have found this news to be informative. If you have comments or questions, please add your thoughts in the discussion area below.

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