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Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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Saturday, October 17, 2015

T-shirts Into Underwear UWARE

Having sold recycled One-of-a-Kind fashions to celebs and rock stars in over 85 high end boutiques around the world, including LA’s Fred Segal and NYC’s Patricia Field, UWARE is now introducing a revolutionary new recycling service in fashion on Kickstarter. UWARE now provides everyone the opportunity to join the sustainability movement by transforming your very own favorite, soft T-Shirts into sexy-comfy One-of-a-Kind wares for Women, Men and even adorable styles for Babies. (See Full Product Line at Bottom of Email) UWARE is Kickstarting the service with the foundation layer, underwear, and in less than 12 hours has become the Kickstarter “Staff Pick” on its debut day! Adding to the excitement, CLUELESS star and Eco-Icon, Alicia Silverstone, just tweeted her support of the company.
UWARE Underwear
Your Own Favorite T-Shirts Upcycled into Underwear for Women, Babies & Men

UWARE founder and CEO, Jonah Blechman says, "We all love T-Shirts! They represent our memories, our beliefs, our humor…our individuality. And, we all have those favorite T-Shirts that are just collecting lint in our closets. Whether they’re our Alma Mater, favorite sports team, cartoon, vacation spot or rock band…Now, U can love wearing those memories again in a new way or let it be the perfect Gift! The UWARE service will give U the most meaningful, longest-lasting, well-constructed, sexy-comfy, One-of-a-Kind, Made in America underwear you’ll ever own…all while doing good for the planet! Win Win!”
UWARE Underwear Recycles Tees

Over 99% of the clothing thrown away in the US can be recycled or reused, but more than 85% ends up in landfills taking decades to hundreds of years to biodegrade. One new T-Shirt takes up to 700 gallons of water to produce. UWARE stands for a paradigm shift in the fashion industry, helping U step away from the waste, inhumanity and environmental destruction caused by corporate Fast Fashion, and awaken to the memorable soft, comfy resources we all have hanging in our closets or tucked away in our drawers.

UWARE is beginning their service with clothing, but have their sights on all kinds of products including loungewear, bedding and even pet wear. UWARE takes pride in their fit, feel and look by crafting high quality, fashion forward products using ethical production standards here in the USA. UWARE is uniquely positioned to change the fashion industry and our world for the better and with its incredible Advisory Board of top industry professionals who have launched and sustained some of the most successful brands in the world, including Ralph Lauren, Tommy Hilfiger, Paul Smith, DKNY, ProActive and the Discovery Channel…Uware is prepared to become a game changer in the global market.
UWARE Underwear Collection

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