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Wednesday, December 9, 2015

Makeovers Salon + Spa in Easton, Mass

With the 2016 Milan Fashion Week still fresh in his mind, internationally-acclaimed hair stylist Ed Blum didn’t wait long to introduce the latest styles and techniques at his Makeovers Salon + Spa in Easton, Mass., just outside Boston that he co-owns with wife Norah Blum.

Makeovers clients are already buzzing about one exciting technique: the clay-based hair painting technique that, almost magically, allows the stylist to put color next to color without bleeding or foils.  “Customers think I’m joking when I tell them there’s clay in the color developer. I paint the hair with an artist’s brush using a Wella formula that lightens and results in a natural, sun-kissed look – a soft transition even with contrasting tones,” Blum says. “I love how it brings out the organic child artist in me. It’s such a tactile process.  The sky’s  the limit!”

Blum says, “2016 is the year of the clean, smooth look you get from clay.” He explains, “With the right formulation and amount of developer -- properly applied -- the stylist can achieve both the lightest of tones and the richest of color that will not run into each other creating a kaleidoscope of color. When the color dries, it takes on a clay-like consistency that allows the stylist more creativity and freedom. Although the color is drying, it's only drying on the outside. The hair is thoroughly coated which allows an outer shell to form, letting the color closest to the hair stay a normal consistency. It’s such a captivating experience, almost 100% of clients say they’d ask for hair painting again.”

“Hair painting is great both for natural and pre-colored hair,” says Blum. “I I use freehand application of the formula's lightening agents and clays that can allow for various levels of depth in one color process. Limitless creativity of kaleidoscope color. We apply it to dry hair with spatulas and sculpt the color by hand in various shapes and directions to get a uniquely designed multi-tonal, harmonious color result without using foils or other separators. We apply colors side by side, starting with one color on one strand/section, then another color next to it, and so on.  The movement of the hair speaks volumes and dictates how to apply the color. Working with Marjirel, Dialite, and other great L'Oreal Professionnel color has allowed us to create and emphasize the hair's movement. Another freehand technique, Contour Coloring, which has been created by the L'Oreal Professionnel design team, allows for a more subtle kaleidoscope result. Dimension is key!"

Ed Blum, with nearly four decades in the salon and fashion industry, has been the stylist for the ‘Days of Our Lives’ soap opera’s Kristian Alfonso (Hope), and for TV’s Judge Maria Lopez. Makeovers Salon & Spa was the set for the Disney pilot, ‘Postcards from Heaven’ with medium Maureen Hancock, and casting calls with ‘The Rock.’ For Milan Fashion Week, Blum was selected to join the prestigious L’Oreal World Tour as a Black Elite team member for L’Oreal Professionnel. In recent months, Ed Blum and Makeovers Salon were in acclaimed international fashion and style publications Beauty Launchpad, 360 Magazine and Modern Salon. Makeovers Salon + Spa is in Easton, Mass. 508.238.1211

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