Later that year, Diana’s now-husband Josh, took her to a football game in Athens, Ga. After watching the Dawgs play and enjoying all the historic downtown area had to offer, Diana knew she had found a place for her brick-and-mortar location. She turned in her resignation and the couple relocated to Athens.
She sold her house, got a loan and moved, sleeping on an air mattress for a year while she launched the boutique. After considering hundreds of names, Diana’s mom reminded her of the red dress she always wore as a child. Her mom dug out an old, tattered picture of her beaming in the little frock. Remembering the positivity and confidence that little red dress gave her, Diana decided to name the store The Red Dress Boutique.
Centering the clothes around the idea that color is a powerful way to radiate optimism and positivity, Diana began individually curating the clothes, and searching all over the country for head-to-toe wardrobe selections for her customers. Using her background in English, she gave each piece a unique name that stood out to her audience.
Below is an example of product being sold at the Red Dress Boutique. Pricing and product subject to change. This is just an example...
Learn about additional fashion boutiques here on our blog.