Welcome to the Fashion Blog

Are you interested in learning about high end haute couture, prêt-à-porter and avant-garde? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

Monday, May 16, 2016

Redefining Durable Denim with Authentic Alchemie Collection

CORDURA® brand announces the launch of its latest CORDURA® Denim fabric portfolio - the "Authentic Alchemie" Collection – at Denim Première Vision, May 18 - 19, 2016 in Barcelona, Spain. Fabrics from the collection will be showcased by CORDURA® Denim authorized mills at the show, including a spotlight feature on Artistic Milliners stand #A7.  CORDURA® brand and Denim Dudes author Amy Leverton collaborated on the collection to bring fresh insights to tomorrow's durable denims.
Authentic Alchemie Denim
"Consumers look for authenticity in people, in brands and in turn, in the fabrics they want to wear," said Leverton. "The trick to future success in the textile industry is for manufacturers and mills to stick to what they do best. CORDURA® brand has done just that with the "Authentic Alchemie" Collection, focusing on its core - durability - but extending that to versatile, cross-functional denim innovations."

The "Authentic Alchemie" Collection merges elemental durability of CORDURA® fiber with mystical transformation, creation and combination. These technical denims are developed from carefully crafted blends of natural and man-made fibers to deliver stylish, versatile, high performance and functional materials. 

"Today's consumer is searching beyond just traditional heavy denims for ones that can sit comfortably with them throughout the day - wherever it may take them," said Cindy McNaull, global CORDURA® brand and marketing director. "The 'Authentic Alchemie' Collection is designed to push the boundaries of durability with stylish, modern and comfortable fabric combinations that are suitable for any product, market or lifestyle."

Focusing on three key trends and features for denim in 2017, the “Authentic Alchemie” Collection is designed to keep the future real.

The Future is Real: Introducing the CORDURA® Denim 'Originals' Collection

Our lives are chaotic, with constant ties to technology that leave us feeling always "on". This season is about getting back to basics, embracing simplicity, spirited off-the-grid adventures - and fabrics that can keep up.

Luxury in Lifestyle: Combining the Best of Both Worlds with the CORDURA® Denim 'Infinity' Collection

Lifestyle is high-style - today's consumer expects products that are tailored to individual needs. This means combining strong with soft, form with functionality and durability with definition.

"Di-Versitility": Engineered Comfort with the CORDURA® Denim 'Freedom' Collection
In a time when freedom and diversity allow us to be who we want and live as we like, we demand the same versatility from our fabrics. Transition seamlessly from a tough commute to a long working day to an exclusive event in durable, comfortable style.

Artistic Milliners, one of the brand's valued authorized mills, will debut its "Authentic Alchemie" Collection of CORDURA® Denims (Denim PV, booth #A7). 

"By using CORDURA® fiber technologies, we build products to last. We are designing for durability, creating jeans that feel great and can be used in many situations and conditions from office to street to outdoor... one jean created for a lifetime," said Omer Ahmed, Director (Fabric Division), Artistic Milliners.

Original designs from the CORDURA® brand + ESMOD collaboration - made with Artistic Milliners CORDURA® Denims - will also be on display at booth #A7 to help showcase the "Authentic Alchemie" Collection. ESMOD students developed style portfolios using a combined foundation of traditional workwear and inspiration from today's specialist sportswear.  The garments present the vision of these young designers for transitional work/lifestyle clothing.

Other valued authorized mills featuring denims from the "Authentic Alchemie" Collection at Denim Première Vision are: Advance Denim (China) #A11, Arvind Limited (India) #B1 and Kipas Pazarlama Ve Ticaret A.S. (Turkey) #A9.

To learn more about the "Authentic Alchemie" collection and CORDURA® Denim authorized suppliers, click here.

To learn more about Artistic Milliners denim capabilities, click here.

To learn more about the CORDURA® brand + ESMOD collaboration, click here.

About CORDURA® brand


INVISTA's CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable FabricsTM. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world's leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps, used with an ®, and followed by the word "brand" or "fabric."

To learn more about INVISTA's CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.


This sure seems to be good news for jeans manufacturers.

Popular Fashion Blog Posts

Matched Content of Possible Interest

Upgrade Your Wardrobe

Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
If you are interested in upgrading your wardrobe, you can visit the fashion shopping page.


Experience style.

Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

Beauty: We do write articles about cosmetics, fragrances, hairstyle trends, and a wide assortment of beauty tips. Models, stylists, fashionistas, and photographers, will surely find news articles of interest.

Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

If you have news about your company, product, or service, that you wish to share with the world, let us know. You are also welcome to comment in the discussion area beneath each post and share with your friends on social media.

Who created this amazing blog?

Apparel Search Company - Visit our home page to learn more about the fashion industry at www.ApparelSearch.com

Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

Tips on Participation

The fashion blog is not only for reading. Nor is it about simply viewing pictures of super models, beautiful celebrities & trendy photographs of handbags & shoes. Consumers, fashionistas, and members of the apparel industry are welcome to participate at the bottom of each blog post.

Members of the garment industry, consumers, and fashionistas are welcome to comment at the bottom of our posts.

Yes, if you don't wish to participate, you are welcome to simply view our pages. Participation is not a requirement. Even you don't wish to share your thoughts that is perfectly understandable. It is our pleasure to present to you the fashion, beauty and style that intrigues Apparel Search. Hopefully our reporting will arouse your curiosity and interest as well. You can jump into the conversation if that is appealing to you.