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Wednesday, June 29, 2016

California Market Center Shop For A Cause

California Market Center (CMC) is collaborating with prominent dog rescue organization Wags and Walks to host a Charity Sample Sale event and Dog Adoption Fair, scheduled for Friday, July 29, from 10:00 a.m. to 6:00 p.m.  The "Shop For A Cause" event will feature a curated array of Contemporary apparel, accessories and lifestyle products for women, men, children, and pets at below-retail prices, in addition to a Dog Adoption Fair hosted by Wags and Walks, with event admission fees and 5% of vendor sales being donated to the organization.
Held in the CMC's Penthouse event space overlooking downtown Los Angeles, the shopping event's preliminary list of vendors already includes coveted brands such as For Love & Lemons, Fidelity Jeans, Kitsch, Vanessa Mooney, Spiritual Gangster, Crap Eyewear, Pussy & Pooch, Shilla The Label, Lisa Maree, Lola Vs Harper, Wish Australia, Goldie London, 5two3, Mr Bacon's Beard Oil, The Beach People, For Better Not Worse, Dex, Alice's Pig, Molly Bracken, Darling, Quiltz 4 Pawz, An Old Soul Jewelry, Leah Alexandra, Lanoosh, B Collection, and many more.

Wags and Walks will be on site to host a Dog Fostering Orientation at 11:00 a.m. and Dog Adoption from 12:00 p.m. to 3:00 p.m.  Based in Los Angeles, Wags and Walks is a non-profit organization dedicated to rescuing shelter dogs and finding perfect forever homes that are able to meet each dog's specific needs.  

The CMC established the July 29th event as a means to integrate community-building and social-consciousness into its public fashion events, teaming up with Wags and Walks who shares in the CMC's desire to help increase awareness for the ethical treatment of animals. 

 "Wags and Walks is thrilled to partner with the CMC.  Our goals align seamlessly towards furthering our mission," said Kathryn Hurley, Development Coordinator for Wags and Walks.  "I know this relationship will not only lead to more dogs being adopted, but also stronger educators and advocates regarding the importance of pet rescue.  Plus, what is better than fashion and a puppy kiss!?" 

Additionally, the event will feature a raffle for premium prizes such as Vrai and Oro's Gold Bar Necklace. Raffle tickets will cost $2.00, with all proceeds being donated to Wags and Walks.

Eventgoers will also be treated to a fresh juice station sponsored by downtown's Green Grotto Juice Bar, in addition to a Bai Antoxidant Infusions drink station, plus more to be announced.

"The CMC is very excited to be collaborating with a phenomenal organization like Wags and Walks," said event producer Alyssa Olmstead, Senior Marketing, PR & Retail Relations Manager.  "This is one more way for us to get more involved in our community, and finding a way to build awareness of overcrowded shelters and support dog adoptions through the fashion industry has been extremely rewarding for us.  We have received an enormous outpouring of support from notable companies who share in our desire to make a difference. This is just the first of many more, new community events to come."

Open to the general public, admission to the event is a $5.00 cash donation (per person) with all proceeds being donated to Wags and Walks. The event will be held Friday, July 29, from 10:00 a.m. to 6:00 p.m. at the CMC, running concurrently with the Fashion District sample sales that take place every last Friday of the month.

For more information, please visit:  www.cmcdtla.com/wagsandwalks 

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