Alba designed the collection with the DL1961 team and focused on the most important elements of denim design from her perspective: fit, lift and support. With a total of 7 different fits, ranging from No. 1 a high-waisted skinny to No. 7 an on-trend flight suit, each design was labored over meticulously.
Enlisting her girlfriends as fit models, Alba says “We all want to have a great booty when we put our jeans on, but we also want to be comfortable. Details are everything when it comes to design, especially when it comes to jeans. That's why I was obsessed with things like proportions of crops or the placements of pockets and zippers. If it didn't make sense to me or my girlfriends, it didn't make the cut -- I'm all about the reality.”
“Jessica really spent time on the details of this collection, which you can appreciate the minute you put a pair of her jeans on,” says Sarah Ahmed, Creative Director of DL1961. “I loved being able to collaborate with someone who is such an empowered business woman while also clearly enjoys the creative process.”
Another important factor to Alba was the eco-conscious element of the brand. DL1961 is vertically integrated and implements production processes that utilize 50% less water, chemicals and dyes in the manufacturing of its denim. Additionally, developing exclusive fabrications and materials exclusive to the brand that ensure each pair of denim is not only made of the softest weaves but also retains its shape and fit.
About Jessica Alba
Jessica Alba is an actress, advocate, New York Times bestselling author and founder and chief creative officer of The Honest Company and Honest Beauty. Founded in 2012, The Honest Company was launched with a mission to inspire and empower people to live a happy and healthy life. Honest provides 100+ safe, effective and delightful products across a wide range of consumer categories, including baby, personal care, home care and vitamins and supplements. Launched in 2015, Honest Beauty offers a comprehensive prestige collection of 80+ skincare and makeup products, created with the same standards of safety, performance and spirit that are the hallmark of The Honest Company. Learn more about Jessica Alba.
DL1961 is a global premium denim brand founded in New York City in 2009 that is available in over 1500 stores worldwide. Known for its innovative manufacturing processes that fuse technology with fashion, DL1961 is able to develop a superior product known for its shape retention and environmentally friendly practices.
DL1961 Premium Denim
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