Welcome to the Fashion Blog

Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

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Sunday, April 13, 2014

Rareform Upcycling Bags

RAREFORM is creating quite a wave in the outdoor market with it's innovative, eco-friendly manufacturing techniques. Aimed to reduce waste and sustain our natural playground, RAREFORM creates one-of-a-kind bags and accessories that protect both your gear and the environment. By using an "upcycling" process, RAREFORM is able to take billboards before they hit landfills and transform them into completely individualized works of art- perfectly fit for the active lifestyle. Founder and outdoor enthusiast, Alec Avedissian's brilliant idea of "billboards to bags" came to mind during a surf trip to El Salvador where he noticed locals using old billboards to protect their homes from nature's elements. Launched in September 2012 and specializing in surf, RAREFORM's stylish products are padded, waterproof, mildew-proof, and as tough as the products they protect. The brand offers all types of uniquely well -designed accessories ranging from surf bags, paddle bags, totes and backpacks to laptop and cell phone sleeves.


RAREFORM has pledged to donate 1% of sales to support the preservation and restoration of our natural environment. "With a continued commitment to the principles that got the whole thing started-quality, sustainability, and style - RAREFORM's best days are still ahead," Avedissian says. RAREFORM is sold in stores such as Patagonia, REI, and other outdoor retailers with prices ranging from $40-125; www.RAREFORM.com.

Thank you for taking the time to read our fashion blog post. We hope that you have found this news to be informative. 

For those of you that can't get enough news about trendy bags, you may want to visit the fashion bag blog posts page here on the Apparel Search fashion blog to find additional resources to review.


If you have comments or questions, please add your thoughts in the discussion area below.

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Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

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Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

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