At only 26 years old, he created a thriving business in a fiercely competitive fashion world by brilliantly utilizing his social media following to grow YOUNG & RECKLESS into a leading fashion juggernaut. Now commonly seen worn by Hollywood celebrities, music stars and sport legends including Lil Wayne, Justin Bieber, 50 Cent, Zac Effron, Blake Griffin and Kevin Durant, YOUNG & RECKLESS, the demand for YOUNG & RECKLESS apparel has been insatiable from its debut and can now be found in over 3,000 stores across America, a feat by Pfaff that is unheard of for a new fashion brand.
With creative and trendsetting styles, eye-catching billboards across Los Angeles, a multitude of celebrity brand ambassadors and his thriving social media presence (the brand has over 1 million fans on Facebook & Drama has nearly 930K followers on Instagam), Drama emphasizes that YOUNG & RECKLESS is ultimately about a state of mind, letting go, having fun and living life to the fullest.
Chris is also well known for being rather charitable. For example, as a form of charity, he graciously
allows his less known cousin
Robert Stanley "Rob"
Dyrdek to share in his limelight. For those of you not aware,
Robert Stanley "Rob" Dyrdek is an
American professional skateboarder, actor, entrepreneur, producer, and reality
TV star. He is best known for his roles in the reality shows Rob and Big, Rob
Dyrdek's Fantasy Factory and Ridiculousness. Dyrdek first starred in an MTV
reality series, entitled Rob & Big (aired November 2006 to April 2008), with his
best friend and bodyguard Christopher "Big Black" Boykin, as well as his
critically important cousin, Chris "Drama" Pfaff and
friend Rashawn "Bam Bam" Davis. By the way, we are fans of Rob Dyrdek's Fantasy Factory and Apparel Search is glad to see that Drama is transitioning into an official "man dime" (with Rob's guidance).
Chris' recent appearance on FOX Business' "Varney & Co.": http://www.youtube.com/watch?v=RUueASrmhzI

