Welcome to the Fashion Blog

Are you interested in reading fashion news about haute couture, prêt-à-porter and avant-garde clothing? We hope so because you will learn about these topics as well as find style reports about emerging designers, new lifestyle brands, cutting edge fabrics, and much more. Anything relevant to the fashion industry is open for discussion.

Enjoy the fashion blog to obtain your daily dose of inspiration. Keep your wardrobe as trendy as your mind.

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We hope that you love reading about fashion as much as we do.

Wednesday, August 6, 2014

Coach Will Be Back

Advice to Coach from Apparel Search… 

Focus on your brand, not on selling handbags.

Manage the price of your bags so that you have less of them in the market.  It is understood that the Coach Outlet business drives a high volume of sales, but bringing those units back under control may help in regard to long term benefits.  Yes, we mean you may want to strategically lose some of your current business (I know that purposely losing business sounds crazy).  It is understood that even if you improve your margin on portion of your business, your loss in volume may result in a temporary loss in total revenue.  This is OK, because you will have the very valuable opportunity to regain your footing as a desirable “luxury” brand.  As a public company, quarterly & yearly results are clearly important.  However, if you can fight the urge, you may want to work toward long term goals instead.

As the brand becomes re-secured back in the category it had originally been intended (obtainable luxury), concentrate on properly developing more product categories.  Gain back your sales volume in breadth of assortment not depth in a particular category.  It is important to note that I said “PROPERLY” developing more product categories.  This does NOT mean your company should simply create product for the sake of creating product.  Each category and individual item must be planned, designed, and executed with thought and accuracy.  This includes the critical aspect of a clear and appropriate marketing strategy for each new category.  All of which must tie carefully into the overall brand message.

Luxury brands have no place dabbling in the discount market.  In my mind, outlets and discount go hand in hand.  Coach must stay more clean…

Here is a two year stock chart for Coach retrieved today (from Yahoo finance).

From above $60. a share to the low 30’s in two years.  Are they ready to begin their climb back to the top?  I think yes.  Maybe not happen overnight, but the potential certainly exists.

If you are tired of reading our thoughts about this brand, you may want to take a break and shop at Coach for a wide assortment of products.

Thank you for taking the time to read our fashion industry blog post. We hope that you have found our opinions to be bearable.

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Ready to shop? Apparel Search has a few favorite suggestions. Visit our new shopping page to view a few of our favorite fashion shopping destinations such as upscale boutiques like Barney's, Bloomingdale's, Neiman Marcus, etc.
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Fashion blogs typically cover various aspects of clothing, footwear and personal style. Ours is exactly what one would expect from a leading international resource and more.

Designer brands: If you are researching the newest emerging indie designers or the most popular international designer brands, you will find articles and enlightening reviews on the subject. Fashionistas will find what appears to be an endless stream of designer options.

Shopping: You can find consumer tips on issues such as how clothes should fit, where to find sample sales, and other information to help consumers research apparel and where to make purchases. We also discuss clothes, fabric, and color trends that offer assistance to shoppers.

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Essentially, we cover most of the topics you would find in an industry journal as well as other topics that you would discover in a typical fashion magazine.

Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion is trend-driven and our fashion blog by Apparel Search provides a riveting way to follow and oversee these fast-paced trends. The blogoshepere has tons of style sites for your review. We thank you for taking the time to view ours.

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Our style blog incorporates topics such as clothing, footwear, jewelry, beauty products and fashion accessories. From luxury lifestyle choices stemming from Paris, Milan or Hong Kong to urban street trends from Chicago & the boroughs of New York, we have your style covered.
Take your time to browse the various areas of our blog, or head back over to the main area of our Apparel Search website to learn more about our industry.

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