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Friday, February 6, 2015

New Balance Soccer Shoes

New Balance, a private Boston-based company, is known for chunky, slightly retro style running shoes but they are now gearing up to become more meaningful in the world of sports.  Pushing well beyond running, they are making a significant push into the soccer market.  The company appears to be lining up 10 of the world’s top soccer athletes and with the intent to beat Nike and Adidas to a share of this important market.

In August it emerged that Warrior Football was set to be re-branded as New Balance, its parent company.  I believe this starts next season.  Not only was this announcement significant for the likes of Liverpool, Sevilla, and Porto, who have their kits manufactured by Warrior, but also for the players wearing Warrior boots.

Privately-held New Balance announced plans to enter the soccer market in simultaneous star-studded events in New York and London, featuring Arsenal midfielder Aaron Ramsey in London and Costa Rican footballer and Vancouver Whitecap Kendall Watson in New York.  Other new additions to the New Balance soccer roster include Adnan Januzaj, Jesus Navas, Fernando Reges, Samir Nasri and Álvaro Negredo.  New Balance’s move has been rumored for months with Ramsey sporting a whiteout version of the new boots and later a pair with the New Balance logo added.  

Because they are a private company, New Balance doesn’t have to share many financials statement, but its annual sales have been reported close to $3 billion. Nike, by comparison, spent roughly that amount last year just to make ads and sponsor athletes.

In addition to celebrity endorsements, New Balance also hopes to win over athletes by making shoes in different widths.  The strategy requires a good deal of costly manufacturing and extra inventory, but it has paid off for the company in running shoes.  They are betting that it will pay off for soccer fans as well.

You can learn more from the article New Balance Set to Sign Multiple Soccer Stars.

Learn more about New Balance here on the Apparel Search fashion guide.

It doesn’t matter if you prefer to say Fútbol or soccer.  Either way, you will probably like the New Balance soccer shoes.

If you are interested you can check out my previous blog post about New Balance Assembled in NYC at the Fashion Industry Network.  I am not sure where they manufacturer the cleats and other athletic shoes used by soccer players.

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